Strapless chiffon evening gown with flowing skirt and soft fabric movement

Evening Dresses Fabric Guide

If you have ever tried on two dresses that looked similar online but felt completely different in real life, you already understand the point of this guide. Fabric decides how a gown drapes, how it holds shape, how it feels on the skin, and how it behaves after hours of...
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Structured long evening dress for height balance

How to Choose an Evening Dress for Your Height

If you have ever tried on a gown that looked perfect online but felt strange on you, height is usually the reason. How to Choose an Evening Dress for Your Height comes down to getting the proportions right first, then picking the silhouette and details that support those proportions. When...
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Fuchsia strapless evening gown with a voluminous ruffled skirt

Long vs Midi Evening Dresses

Choosing the perfect silhouette for a high-profile event often begins with a fundamental question regarding hemline: Long vs Midi Evening Dresses. For the modern woman attending a gala, wedding, or black-tie affair, the length of her attire speaks volumes before she even enters the room. At Jovani, we understand that...
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Model wearing a fitted, dark green shimmering evening gown with ruched fabric detail in a dimly lit lounge.

How to Choose the Right Fabric for an Evening Dress

Choosing the right fabric can make an evening dress look expensive and refined, or it can make the same silhouette feel flat and uncomfortable. If you have ever tried on two dresses that looked similar on a hanger but felt completely different on your body, the difference was almost always...
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Sage green luxury evening gown with floral glitter details and corset

Luxury Evening Dresses Buying Guide

When an invitation says formal, black tie, or gala, most women want the same thing: to look elevated, feel comfortable, and walk into the room with quiet confidence. That is exactly where Luxury Evening Dresses come in. The best ones are not just beautiful at first glance. They fit with...
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Woman in dark bronze sequined one-shoulder gown.

How to Choose the Perfect Evening Dress

Finding a gown for a special occasion is an experience that transcends simple shopping; it is a search for an expression of your personality, confidence, and elegance. Whether you are attending a charity gala, a black-tie wedding, or a sophisticated red-carpet event, the dress you wear sets the tone for...
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Evening Dress Length Guide: Long, Midi or Short

Choosing the right evening dress length can completely change how a look feels, fits, and functions. Length is not just a style detail. It affects comfort, confidence, formality, movement, and how a dress works for the occasion. Many shoppers focus first on color or embellishment, but experienced stylists know that...
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Mother of the bride in a black beaded feather gown at a luxury wedding reception.

Can the Mother of the Bride Wear Black?

Can the Mother of the Bride Wear Black? Today, the answer is often yes, and in many weddings it is completely normal. Black is no longer seen as only somber or serious. It can look modern, polished, and very appropriate when the styling matches the wedding setting and the couple’s...
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Elegant mother of the bride over 60 in a navy blue beaded gown with a tulle overskirt.

Best MOB Dresses for Women Over 60

Shopping for the right wedding look after 60 is not about hiding your age or trying to look like someone else. It is about showing up polished, comfortable, and completely yourself, with a silhouette and fabric that move with confidence. The Best MOB Dresses for Women Over 60 are the...
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Slimming Mother of the Bride Dress Styles

Slimming MOB Dress Styles are not about hiding your body or dressing “safe.” They are about creating clean lines, balanced proportions, and a confident silhouette that photographs beautifully from every angle. When a mother is greeting guests, hugging family, walking into a ceremony, and appearing in dozens of photos, the...
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Smiling mature woman in a blue sequined off-the-shoulder Jovani dress in a garden.

Best MOB Dresses for Women Over 50

Finding the best MOB dresses for women over 50 is not about chasing trends. It is about choosing a gown that feels polished, comfortable, and true to who you are. At this stage, most women want a look that reflects confidence and grace without feeling overly formal or outdated. The...
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Mother of the bride smiling during a dress fitting for her floral sequined gown in a boutique.

Mother of the Bride Dress Alterations Guide

A great Mother of the Bride look is not only about the gown you choose. It is also about how it fits you when you walk, sit, hug, and pose for photos all day. This MOB Dress Alterations Guide is here to make that part feel simple, not stressful. Alterations...
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Can the Mother of the Groom Wear Blue?

Can the Mother of the Groom Wear Blue?

Can the Mother of the Groom Wear Blue? In most weddings today, yes, and it can look incredibly elegant. Blue is one of the safest, most flattering color families for formal events because it photographs well, feels celebratory, and works across seasons. The real question is not whether blue is...
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Elegant mother of the bride posing in a navy blue 3D floral Jovani evening gown.

Mother of the Bride Dress Sizing Guide

Finding the right fit for a Mother of the Bride gown is not just about choosing a number on a size tag. It is about understanding how formal gowns are engineered, how fabrics behave, and how different silhouettes interact with real bodies. A proper Mother of the Bride dress sizing...
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Mother of the Bride Dresses for Winter Weddings

Choosing Mother of the Bride dresses for winter weddings comes with its own set of expectations and opportunities. Winter weddings tend to be more formal, often held in elegant indoor venues with evening ceremonies, refined lighting, and a polished dress code. This season allows mothers to lean into richer fabrics,...
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Mother of the Bride Dresses for Beach Weddings

Choosing Mother of the Bride dresses for beach weddings takes a different kind of planning than dressing for a ballroom or church ceremony. A coastal setting brings sun, wind, sand, humidity, and bright natural light, and those details change what feels comfortable and what photographs well. The goal is still...
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Elegant mother of the bride in a black off-the-shoulder gown with a large satin bow and jeweled brooch.

Best Mother of the Bride Dress Trends 2026

The Best Mother of the Bride Dress Trends 2026 reflect a noticeable change in how mothers approach wedding attire. Instead of following rigid traditions, today’s mothers are looking for styles that feel current, comfortable, and thoughtfully designed. The focus is no longer on dressing conservatively for the sake of formality,...
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What Every Prom Dress Shopper Should Know Before Buying

What We Wish Every Prom Dress Shopper Knew Before They Started

We have been designing prom dresses at Jovani since 1983. In that time, we have heard from thousands of customers, retailers, and parents. Some reach out to share photos from prom night. Others call because something went wrong. The happy stories are wonderful. The disasters are preventable. This guide covers what...
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Mother of the bride in a sky blue A-line gown with sheer cape sleeves and beaded bodice.

What Is the Most Popular Mother of the Bride Style?

When people ask what is the most popular mother of the bride style is, they are usually not looking for a trend of the moment. They want reassurance. They want to know what truly works, what feels appropriate, and what other mothers consistently choose when the day really matters. Over...
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Prom Dress Length Guide

Prom Dress Length Guide: Long vs Short

When you picture prom night, you probably already see the dress in your head. What many girls are not ready for is how hard it can be to choose the length. Do you go for a dramatic floor length gown or a flirty short dress that keeps your legs free...
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Short vs Long Prom Dresses Guide for 2026

Short vs Long Prom Dresses Guide for 2026

If you are stuck between short vs long prom dresses, you’re not alone. Almost every prom season, girls walk into boutiques, try on both lengths, and feel torn. One minute you love the drama of Long Prom Gowns, the next you slip into a fun short dress and suddenly that...
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Prom Dress Ideas Inspired by Celebrities

Prom Dress Ideas Inspired by Celebrities

Choosing a prom dress can feel overwhelming, especially when you want something that feels special, stylish, and unforgettable. One place teens naturally turn to for inspiration is Hollywood. Every year, celebrities walk red carpets wearing looks that set new trends and spark new ideas. From bold silhouettes to shimmering fabrics,...
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Prom Dresses for Mixed Skin Tones

Prom Dresses for Mixed Skin Tones

Finding the right prom look is exciting, but it can feel confusing when you have a mixed skin tone and every color looks “almost right” but not quite perfect. That is exactly where a good color guide helps. Prom Dresses for Mixed Skin Tones are not about following strict rules....
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Best Prom Dresses For Pear Shape

Best Prom Dresses For Pear Shape

By Nazy Rafaeil, Brand Strategist at Jovani If you have a pear shaped body, you probably hear the same thing all the time: small up top, curvy at the hips, great waist. That shape is actually amazing for prom. The right dress does not hide your curves. It balances them, shows...
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How to Customize Your Prom Dress

How to Customize Your Prom Dress

By Nazy Rafaeil, Brand Strategist at Jovani You found the dress. It is stunning. But something is not quite right. Maybe the neckline plunges lower than your school allows. Maybe you love the silhouette but wish it had sleeves. Maybe that thigh high slit feels like too much for your comfort...
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