Table of Contents

About Us


At Jovani Fashion, we aim to empower women with exquisite designs that celebrate magical moments. We redefine fashion’s sophistication and style, crafting iconic pieces that enhance confidence and grace. From Hollywood red carpets to cherished life events, Jovani remains a timeless elegance and unparalleled craftsmanship leader. Join us in celebrating the power of women and creating unforgettable memories with Jovani Fashion.

Our Story

Jovani Fashion’s story began in 1983 with the vision of Jacob Maslavi in the vibrant city of New York. What started as a humble 10-person operation soon became an extraordinary journey of creativity, elegance, and beauty.

With an unwavering commitment to design excellence, Jovani quickly gained recognition for its selection of exquisite fabrics and trimmings, combined with innovative cuts that accentuated the beauty of every woman. Our belief that fashion has the power to empower and transform led us to redefine what it means to be truly iconic.

Jovani Fashion soared to new heights as the years passed, becoming a top choice for celebrities and IT girls alike on Hollywood red carpets and New York City runways. Our designs graced the most prestigious events, captivating hearts with sophistication and timeless allure.

Through decades of success, we remained true to our mission – to empower women and add elegance and grace to every special occasion. Our visionary designers continued to evolve, meeting and exceeding the ever-changing tastes of our discerning customers.

Today, Jovani Fashion symbolizes enduring elegance, luxurious craftsmanship, and timeless beauty. Whether our designs are worn by beloved celebrities or cherished by loyal customers who love the brand, each Jovani piece is crafted with unmatched skill and precision.

We invite you to be a part of our story, where every moment is transformed into a magical memory with Jovani Fashion. Join us on this journey of celebrating womanhood and creating unforgettable experiences that make a difference.

The Brand

“We don’t make dresses for just one type of woman; we make them for every woman”- Julie DuRocher.

Founded in 1983, Jovani Fashion Ltd. has continued to be a fashion leader worldwide. Now entering its 40th year of business, the brand has expanded to include over nine collections in over 2,000 domestic and international stores, including Neiman Marcus and Harrods.

Jovani continues to be a brand that is not only accessible but is also a favorite for celebrities and influencers, TV/movie productions, and more. From Kansas to Dubai, Jovani makes an impact that will provide you with fantastic quality & style and continue to be a brand that works for all special events in your life.

Our Founder

Jovani Fashion’s journey began in 1980, fueled by the vision of our founder, Jacob Maslavi. With a passion for design and a commitment to excellence, Jacob created a brand that empowers women and celebrates their individuality.

Today, we honor Jacob Maslavi as the driving force behind Jovani Fashion’s enduring success. His remarkable legacy remains at the heart of our brand, guiding us as we continue to celebrate womanhood, elegance, and the magic of fashion.

40 Years of Glamour: Jovani in the Spotlight

Jovani has been a red carpet staple for four decades, adorning the world’s most renowned events with elegance and allure. Our designs shine alongside A-list celebrities, gracing Hollywood’s brightest stars, including Paris Hilton, Mariah Carey, and Megan Thee Stallion, to name just a few.

From the catchy rhythm of our “Feelin’ Jovani” theme song, which earned a multi-million dollar ad placement on Bravo, to the glitz and glam of reality shows, sitcoms, and even sports, Jovani has made its indelible mark in the realm of fashion and entertainment.

Our presence extends globally, capturing attention in esteemed publications like Vogue, V Magazine, The Washington Post, and GQ, among many other well-known print and media platforms.

Beloved by Celebrities & Cherished by Customers

At Jovani Fashions, we bask in the adoration of luminous celebrities and cherished customers. Our exquisite designs have graced the illustrious stages of Hollywood, embraced by icons such as Miranda Lambert, Selena Gomez, Taylor Swift, and more. Their fondness for our creations has solidified Jovani’s position as the top choice for celebrities over the decades.

Equally valued are our devoted customers, who have embraced the enchantment of Jovani firsthand. From unforgettable prom nights and weddings to special gatherings, our designs have transformed occasions into cherished memories, infusing them with elegance and confidence.

The love and support we receive from the spotlight and everyday life inspire us to continually craft timeless and unparalleled fashion that resonates deeply with hearts worldwide. Jovani’s enduring legacy remains a beacon of sophistication and grace, captivating all who cross its path.

Harnessing Social Influence

Our impact extends beyond fashion, with a formidable social presence that commands attention. With a staggering +1.8 million organic followers, our reach surpasses 15 million across Instagram, Facebook, and TikTok platforms.

Connecting Through Social Platforms

At Jovani Fashion, we understand the power of social media to inspire and captivate. Our robust online community, spanning Instagram, Facebook, and TikTok, engages with our brand’s essence, showcasing the allure of our designs and the transformative moments they bring.

Meet Our Team

Discover a glimpse of our dedicated team members below. They are part of our diverse staff, all working to fuel our brand’s success.

  • Saul Maslavi

    Saul Maslavi

    President and CEO, Jovani Fashions

    Saul Maslavi is a visionary entrepreneur and fashion industry luminary widely renowned for his transformative leadership as President and CEO of Jovani Fashions. With an unwavering commitment to innovation and a keen understanding of global fashion trends, Maslavi has propelled Jovani Fashions to the forefront of the haute couture world.

  • Abraham Maslavi

    Abraham Maslavi

    Co-Founder - Jovani Fashions

    Abraham Maslavi is a visionary entrepreneur and co-founder of Jovani Fashions, an industry-leading powerhouse in haute couture and luxury evening wear. With an unwavering passion for creativity, innovation, and style, Maslavi has played an integral role in shaping the fashion landscape, elevating Jovani to a global standard of excellence.

  • Nazy Rafaeil

    Nazy Rafaeil

    Senior Content Writer, Editor, SEO Strategist

    Nazy Rafaeil is a seasoned professional in the realm of content creation, editing, and SEO strategy, with an impressive track record of accomplishments in the fashion industry. Her unwavering dedication to delivering high-quality content and her keen understanding of SEO dynamics have propelled her to the forefront of her field. As a Senior Content Writer, Editor, and SEO Strategist at Jovani Fashions, Nazy combines her creative flair with her technical expertise to create compelling narratives that resonate with audiences worldwide.

  • Julie DuRocher

    Julie DuRocher

    Design Director

    Julie DuRocher, a visionary Design Director whose creative ingenuity has redefined the world of fashion. With a legacy marked by transformative leadership and a penchant for pushing artistic boundaries, Julie stands at the helm of New York's prestigious fashion powerhouse, Jovani. From enchanting cocktail dresses to resplendent couture gowns, Julie's designs epitomize artistry and elegance, leaving an indelible mark on runways, red carpets, and beyond.

  • Felicia R. Garay-Stanton

    Felicia R. Garay-Stanton

    PR Manager

    Felicia Garay-Stanton is a dynamic PR and Marketing professional in New York City. A graduate of the University of Maryland's Philip Merrill College of Journalism, her expertise lies at the intersection of fashion, media, and innovative communication strategies. As the driving force behind Jovani's marketing and PR team, Felicia has successfully launched two women's wear brands and elevated social media engagement while expanding brand awareness. Her hands-on approach extends from art direction in photoshoots to model selection and final retouching.

  • Sheri Simon

    Sheri Simon

    Account Executive

    I have over 46 years of experience in the eveningwear industry including 26 years working at Jovani.  My passion and love for the Jovani brand has made my stores successful for many years.  Please feel free to reach out to me for your formalwear needs.