Latest Blog Posts:

Top 5 Best Bridesmaid Dresses for 2020

Posted: 8th November 2019

Jovani ruched long sleeve bridesmaid gown

As a bride, you want your bridesmaids to feel beautiful and confident in whatever bridesmaid dress you choose. The design needs to be one that suits your wedding day but also flatters a range of body types well.

Choosing the perfect bridesmaid dress is no easy task. Your bridesmaids may vary in skin tone, body shape, and height. Thankfully, we’re here to take a look at the best bridesmaid dress styles.

We are going to showcase options that tick as many boxes as possible. Dresses that look simply beautiful on your chosen girl gang. It’s about making them feel stunning as they pose for photographs and act as your back-up on this important occasion.

As your wedding day approaches, you’ll be getting together with your bridesmaids to make some important sartorial decisions.  We hope to help guide your way to the perfect bridesmaid dress by taking a look at our favorite picks available for 2020.

Along with choosing that dream wedding dress, you’ll want to pick only the best for your special occasion. If you find the task overwhelming,



Trend Watch: Think Pink With These 8 Dresses

Posted: 8th November 2019

Jovani pink off-the-shoulder high slit gown


Embrace your feminine side with all things pink this season. This pretty shade is a big trend in almost every hue, from pastel and blush to hot pink and fuchsia. There are many ways this color can make you stand out for any type of formal event, prom night or special occasion.

Wearing a pink dress is a bold, girly and gorgeous option no matter what you have planned.  You can play with being a princess for the night in an A-line gown, or give the look a sexy twist with an off-the-shoulder embellished prom dress or high slit cut.

This sweet as candy color is one that welcomes every girl into the world. The optimistic hue is the ultimate remedy for cloudy days (we’re looking at you, May showers). A welcome addition to blue skies and sunshine.

It tends to gain popularity in spring, and this year is no different. Pink reigned supreme on 2020 runways, with Milan, Paris, and NY fashion weeks all showing shade after shade of the ubiquitous hue. Alessandro Michel at Gucci went so far as to turn the entire set pink,



The Best Mother of the Bride Dresses 2020

Posted: 6th November 2019

Green mother of the bride long sleeve dress


Congratulations, you have a reason to celebrate! Your daughter is about to walk down the aisle. Along with all of the excitement and wedding planning, some important sartorial choices need to be made.

A wedding is a life milestone that your whole family will look back upon for many, many years. Wedding photographs will capture the precious event. You’ll want to make sure that you’ll chose an outfit that stands the test of time and looks fashionable on the big day, too.

With that in mind, we’ve selected the best dresses for the mother of the bride to wear on this special occasion. These mother of the bride dress designs are timelessly beautiful, flattering and age-appropriate for the day. They are also formal enough for a wedding.

We’re also including some mother of the bride styling tips and tricks so you’ll look your best no matter what theme or style of wedding.

Plus-Size Mother of the Bride Options

Jovani dresses come in a wide range of sizes. This means you’ll find many dresses that cater to plus-size women. These plus-size options include a vast selection of designs suitable for the mother of the bride.



How to Find the Perfect Formal Dress for Your Body Type

Posted: 6th November 2019

Jovani bell sleeve lace evening gown

No matter what type of black-tie or evening event, you need the perfect gown that best reflects you. This means a flattering fit for your body type and a dress that shows off your figure in the best way.

When buying a formal dress there are many elements you’ll need to take into consideration. We’re here to share some of the best dress buying tips. If you have more questions, feel free to email our style team!

You’ll need to look at the type of formal event you’ll be attending. You’ll also want to make sure your dress is the right color and flattering for your body type too.

Finding formal attire that adds balance to your body’s natural shape is the key to finding a perfect dress. There are so many different body types. From hourglass to pear shape and apple shape – and everything in between.

Figuring out which body shape you are will help you in your quest to find the right formal look. Once you have a good understanding of your shape, you can dress accordingly.

If this seems overwhelming,



Bridesmaid Dresses You’ll Love Forever

Posted: 4th November 2019

Jovani metallic lace fitted dress

If you’ve already got your wedding dress ticked off, it’s time to turn your attention to the rest of your bridal party. One of the best experiences is usually picking out your bridesmaid dresses. Not only do these need to suit your chosen bridesmaids, but the color and style should also reflect the big day that you have planned.

Bridesmaid dresses have garnered a bad reputation over the years. They are known as everything between the ridiculously overdone to the purposefully unflattering. They were a dark stain on the fashion world for the better part of a century.

These old fashioned dresses were to be worn once as a backdrop to the bride. Then photographed excessively, and kept as a thankfully distant memory in a dusty wedding album. Until recently.

Recently, brides have been much kinder to their maids and matrons. They’re allowing their dresses to shine alongside the beautiful white pièce de résistance wedding dress and creating a sartorially striking bridal party. One of the major wedding trends has seen brides deciding on a length and color and allowing the bridesmaids to take it from there.

This makes for a more interesting tableau at the altar on the big day with a mixed but matching look.



Top 5: Not So Basic Florals for Spring

Posted: 4th November 2019

Navy floral flowy prom dress 765146

Florals are an always classic print you can reach for time after time. The perfect way to usher in the spring months, a floral dress is an instant way to feel feminine, girly and gorgeous.

There’s no greater pick-me-up than a cheery floral print. They blossom on the runways during every spring-summer show. They somehow manage to continue to evolve and grow.

This season saw a myriad of takes on the trend, all of them wonderfully feminine and romantic. This included everything from soft and delicate appliques, to the bold Pop-Art prints. Each varietal made you stop and take a moment to appreciate its unique beauty. Isn’t that exactly what flowers were intended to do?

Have your own track-stopping moment in these five bloom-bedecked gowns:



Print Strapless Long Floral Dress

Blooming gorgeous! Vibrant aqua and coral hues practically scream island party. Any outdoor event would be all the brighter for their presence.

The close-fitting silhouette extends into an ultra-feminine mermaid skirt. Its shape echoed by the cape-like overlay extending from the strapless neckline. It’s modern design at its best.



The Best Nail Trends for Prom 2020

Posted: 28th October 2019

Jovani red floral applique bodycon prom gown

Just like hair and make-up, you can use your nails to express yourself. Prom night is one of those memorable moments where you have the chance to show off your own style. Your personal style should always include consideration of your beauty look.

That means considering hair, makeup, and nails when you’re picking out what to wear. This is done as you’re preparing everything for the important night. You’ll then be able to beautifully style your perfect prom dress.

Read on as we breakdown the top prom nail trends for the year to come. What’s trending in the nail art world often reflects wider beauty and fashion trends. You’ll have style literally at your fingertips if you decide to try out one of these top nail ideas for 2017.

Going Natural 

You’ll need to decide if you’ll use your natural nails or opt to add faux nails. If you can grow your nails yourself (nail biters beware!), going natural is a great option. Invest in a great cuticle oil and nail clippers so you can add shine to your nails.

You’ll also need to perfect creating the tip yourself and decide which tip shape you prefer: you can choose from rounded,



Fab Five: Best Strapless Mermaid Dresses

Posted: 28th October 2019

Blush embellished Jovani mermaid gown

Love to show off your curves? We have found just the right silhouette for you. Be prepared to look effortlessly elegant for your next big formal event.

The mermaid dress is a classic evening gown silhouette. It hugs the form and features a skirt designed to create the shape of a mermaid’s tail. It makes any woman have a beautiful hourglass shape.

This popular dress style has a timeless fit that can be worn for so many occasions. It’s often worn for proms, weddings, evening events and so much more. It has a formal look that is so timelessly beautiful.

The mermaid dress takes its inspiration from the old Hollywood regency looks in the ’30s and ’40s. This dress style rose to become synonymous with elegance, refinement, and glamour. It’s now a vintage-inspired design that has been modernized.

Why Choose a Mermaid Dress?

Often favored for the red carpet, this dress is popular for a very good reason. It highlights a woman’s body beautifully. It creates a gorgeous curvy shape while keeping flattering proportions.

A strapless formal gown shows off the perfect amount of skin for formal events.