Latest Blog Posts:
Prom Trend 2018: Nude Beaded Dresses
Posted: 17th January 2018
With the Prom 2018 season now just around the corner, it’s time to get shopping for the perfect prom dress. Before you hit up your local boutiques or start browsing online, a little research goes a long way. Taking note of some of the biggest trends for 2018 will help you figure out what to expect and what aligns with your personal taste too.
For 2018, expect many neutral, muted colors. Shades such as light pink/blush, silver and champagne will be everywhere. This includes ‘nude’, a flesh tone inspired shade that is peachy and has a barely there look. Nude dresses often have an overlay with added metallic detailing such as embellishment or beadwork. This creates an amazing 3D look that is really modern and on trend for prom.
In many stores, you’ll also notice that velvet is a hugely popular trend for the season. Velvet dresses in all colors are set to make a big impact for prom and have a pretty red carpet look.
Today, we’ll be focusing on nude beaded dresses. These gorgeous gowns create a bridge between The Great Gatsby and the latest Parisian collections fresh off the runway to create an elegant,.....
Teenage Girls Exploited by Social Media Savvy Counterfeit Prom Dress Sellers
Posted: 12th January 2018
Preparations for prom season 2018 have already begun. Visit any local boutique and you’ll see the latest prom collections hanging beautifully on display, ready for teens to visit and make that all-important fashion choice. However, more and more teenage girls are ending up sadly disappointed by their purchases. Prom shopping has become a potential minefield as more counterfeit and cheap knock-off versions of dresses flood the online market. Teens can easily be lured into purchasing a fake or low-quality dress, especially because of their frequent use of social media.
Instagram may be one source that should be held more accountable for what’s marketed and for sale through their social network. Many teenage girls are using Instagram to browse for prom dresses and style inspiration for their big night. While this is a great place to look for ideas and can be a helpful resource, it can also lead them in the wrong direction. There are many unauthorized accounts that post genuine retailer photos, add a link to their Paypal account for ‘easy’ payment, only to ship out counterfeit or knock-off versions of the dresses photographed.
This is also often replicated on other fake prom dress websites and on auction sites such as eBay......
Top 5 Lace Prom Dresses for 2018
Posted: 9th January 2018
Lace dresses are always an elegant choice for any formal event. For prom 2018, lace designs have been revamped with a fresh, on-trend twist for prom-goers. This includes red carpet inspired silhouettes such as the beautiful mermaid style, and many more jaw-dropping features such as back cut-outs, plunging necklines and leg slits.
Lace adds texture with a soft, delicate finishing touch. You’ll find designs with lace overlay from head-to-toe, or with one lace feature such as a lace bodice. We’re looking at some of the most beautiful lace gowns that are suitable for prom night 2018.
This includes pieces with on-trend colors such as vibrant deep blue, nude, silver and romantic red. Choosing a fashion-forward color that suits your skin tone is essential when selecting your final prom dress, so make sure you try on your favorites and see which shade flatters you the most.
white lace Lace dresses have a feeling of luxury and timeless style and can be paired up with embellishment to take this look even further. Sparkling bead-work and sequins can be placed over the lace pattern to really make it pop,.....
Jovani Donates Prom Dresses to Make Many 2018 Prom Dreams Come True!
Posted: 22nd December 2017
Jovani is passionate about making women of all ages feeling beautiful and confident. For many prom goers, their dream dress can be a financial strain and sadly out of reach. Prom may be a luxury, but everyone deserves to enjoy this rite of passage and special occasion as a teen, without having to worry about the price tag on their dress.
An entire school district is now celebrating as Jovani has donated enough dresses for every girl to choose their own dream prom dress for 2018. The Yonkers public school district, which is the biggest in the state of New York and is comprised of 8 high schools, have all been gifted with free Jovani prom dresses.
Every high school girl will be been given the chance to select and keep a prom dress for 2018. This amazing project has seen the entire Jovani organization rally together to make sure every girl in each high school in the district can find her dream gown for her special night, and will be able to hold on to that dress forever. The company is proud of their achievement and hopes to encourage others to follow suit......
Don’t be Fooled by Fakes! How to Avoid Counterfeit & Verify Authenticity
Posted: 30th November 2017
No one wants a knock-off product, especially when you’re paying the price for an authentic garment! Some ‘epic prom dress fails’ have recently graced the internet, showing just how low quality and laughably bad these fakes can be. The fit and shape is nowhere near the original, the size is usually bizarrely tiny or over-sized, and any detail just doesn’t seem well crafted. The colors and fabrics are usually all wrong when compare to the original, too.
If you’re shopping for a prom or wedding dress (or anything else), you’ll have saved your money up for this special occasion, and there’s nothing worse than feeling cheated after you’ve made that important purchase. Before you buy, you need to be sure your dress is completely authentic. We’ve put together a few ways for you to stay safe as you shop and double check authenticity if you’ve already made a purchase that you’re not sure about.
How to Shop for Authentic Prom Dresses Online
It is a myth that you can’t shop online for a prom dress. Of course you can. You simply need to be careful when choosing where you buy from......
Expert Interview: Ronit Sinai Shares Prom & Wedding Skin Advice, Anti-Aging Tips
Posted: 28th November 2017
Skin care guru Ronit Sinai is famous for her skin transformations. Much like the complexions she works on, her reviews are glowing. With over 20 years of experience, she has a deep understanding of how skin works and is able to bring out that peachy perfection in everyone. Located in Tarzana, California, Ronit is constantly in demand and on the go. Currently unraveling the mystery of anti-aging, Ronit’s approach to skin care is fresh, natural and importantly, safe.
She has kindly agreed to speak to us on many skin care topics, revealing some of her top tips for preparing for big events such as prom and weddings. She also shares some amazing general advice and delves into how to tackle difficult skin problems, too.
JOVANI: What are some of the best ways teenage girls can prepare their skin for prom to get a gorgeous glow for their big night?RONIT: There are a few great ways to prepare your skin for proms when it comes to teenagers, and here are some of them:
- They need to prepare their skin at least a month before by adapting their skin care regime,
Corinne Foxx, Nicole Tuck & Chrishell Stause Light Up the AMAs Red Carpet in Jovani!
Posted: 22nd November 2017
On November 19th, the red carpet was rolled out to greet an array of stylish celebrities and musical talents for the 2017 American Music Awards. Hosted by Tracee Ellis Ross, the special night celebrated some of the finest musicians, singers and stars who’ve excelled in the last year.
Our attention was immediately drawn to the red carpet arrivals, as several sartorially savvy stars took the opportunity to show off their flawless fashion sense – by wearing Jovani!
From 70s inspired jumpsuits to eye-catching cocktail dresses, here is our red carpet report on some of the best dressed stars that attended the unforgettable night.
Corinne Foxx Wowed in a Key-Hole Jumpsuit (JOVANI Style 50908)
Jamie Foxx’s daughter Corinne is stepping out to steal the spotlight from her famous father! The beautiful model and budding actress had all eyes on her as she graced the red carpet in a stunning Jovani key-hole eggplant jumpsuit. The incredible design featured flared wide-leg pants and a plunging key-hole cut-out, as well as an on-trend halter neck.
She topped off the elegant ensemble with a statement printed bag,.....
Expert Interview: Roya Vahedi, Personal Fitness Trainer
Posted: 3rd November 2017
At Jovani, we celebrate confidence and beauty in all forms. While putting a fashionable foot forward in a stylish dress is always a helpful confidence boost, so is feeling fit, healthy and toned up! For anyone who has a big event in the near future, representing the best version of yourself while wearing that special outfit is key. That glow shines from the inside out and adds a whole other kind of sparkle.
Los Angeles based personal fitness trainer, Roya Vahedi, has kindly shared her knowledge and insider secrets for planning and maintaining that all-important workout regime, no matter what your goal is. From toning up to keeping motivation and focus, she reveals the best approach when boosting both your health and your shape is your goal. Be it just for an event, or for a long-term switch to a better daily regime, Roya’s tips will have you excited to work up a sweat – and then pull a red carpet pose.
JOVANI: What is your own personal fitness ethos?
ROYA: I strongly believe that nutrition is 80% and fitness is 20%. It takes an entire lifestyle change in order to see not only the physical changes of your body,.....