Latest Blog Posts:

“No Dull Moments”

Posted: 18th September 2017

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Whether it was the beautiful gowns, the jaw dropping talents or the intelligent on-stage interviews, there was not a single dull moment on the Miss America 2018 stage this year! All 52 contestants from across the country were putting their best heel forward, while competing for the prestigious title.

We loved seeing so much versatility on stage this year ranging from opening number outfits, to talent costumes, to idyllic evening gowns. If there was one element that all of the girls possessed during their wardrobe while on stage, it was bling, and plenty of it!

We loved seeing all the versatility of the gowns during the evening gown competition, because that is part of this phase of competition. It is not all about the gown, it is about the girl in the gown and how that specific gown is a true representation of her personality. The gown each girl chooses should reflect herself and it is the gown that makes her feel like a true queen,

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Jovani Fashion Blog

Trends for MTV VMA Awards

Posted: 14th September 2017

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JOVANI LA has quickly become the hot spot in Los Angeles to get your perfect gown for any occasion. With multiple stylists in and out of the store daily, they are dressing some of LA’s top celebrities for the multiple award shows. Recently there has been high demands from stylists requesting dresses for MTV’s VMA Awards and the upcoming Emmy Awards. There is a constant buzz surrounding the LA store, as there is always an award show or exclusive event to attend, the opportunities are unlimited. Located right in the heart of Beverly Hills, the JOVANI LA store is turning into a destination spot for travelers also. Located next door to the iconic Ivy Restaurant, the store often has customers who come in looking to shop, while sipping on champagne and waiting for a table. Between walk in celebrity shoppers and stylists, eventful and dynamic is the best way to describe the LA store.

This week, Hollywood Magic will be transforming JOVANI LA‘s store front into a TV set to be featured in the popular upcoming show “

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Jovani Fashion Blog

Our 5 Favorite Champagne Colored Formal Gowns

Posted: 2nd August 2017

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Forgot hi-shine gold and silver – the new way to wear a hint of metallic has arrived and it’s oh-so subtle. Champagne is over-taking blush as a new neutral shade that looks fresh and exciting. It’s much like wearing gold but in a softer, more romantic hue – this suits an array of formal occasions.

This luminous shade has emerged as a new favorite for the season ahead. Alongside similar muted tones, champagne just brings out the wearer’s glow. It creates an almost blended and seamless look. It allows the focus to be on the detail and tailoring of your chosen piece.

We’re looking at 5 of our favorite champagne colored formal dresses. Coupled up with couture level design, these gowns fuse color and design trends together. They display the best in current fashion, perfect for winter balls, dances and beyond.

The best part is the champagne suits every skin tone and is simply a glowy tint to surround yourself in.

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Jovani Fashion Blog

How to Wear Fall 2017’s Trending Jewel Tones

Posted: 27th July 2017

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It’s time to move on from Summer’s peaches and champagne color palette. An equally as alluring sartorial solution has arrived for Fall 2017. Prepare to enter the season bedazzling in jewel-inspired tones that are rich, vibrant and pure.

This trend is all about making a statement through color. Earthy and natural, these gem, stone and jewel colors aren’t just for jewelry. Their shades translate so fluidly on fabric too – and much like any timepiece, have that ‘forever’ quality.

Emerald, Sapphire, Ruby, Jade and Amethyst have all caught our eye for the Fall season. We’ll explore how to wear these stunning shades for evening. They’ll hit the right tone for any winter ball, dance or formal event on the horizon.

Coupled with refined design, these dresses not only utilize trending colors. They also have the most gorgeous silhouettes, showing off your figure with curve-skimming aplomb. Although unique, they take their inspiration from catwalk trends and the red carpet.

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Jovani Fashion Blog

Expert Interview: Mitsuko Osuga of Mitsuko Floral

Posted: 25th July 2017

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With an incredible 25-year career that has taken her from Tokyo to Los Angeles, Mitsuko Osuga has mastered the art of creative floral design. Founder of California-based Mitsuko Floral, she has added her own imaginative touch to many events, and collaborated with brides-to-be to help them realize their dream day.

Her business is now lauded as one of the best wedding vendors. She continues to work with brides to transform their venues into unique spaces and create personalized bouquets.

Mitsuko has kindly agreed to be interviewed for our latest ‘Influencer and Expert’ series, sharing her insider knowledge for those planning weddings or special occasions, and has spoken about the impact flowers can make on your big day.

 

JOVANI: What initially got you interested in becoming a florist?

MITSUKO: I loved everything about flowers. The fragrance, the vibrant colors, the romance, the ability to create things and uniquely tell a story with each floral design and arrangement.

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Jovani Fashion Blog

Expert Interview: Angie Ohman – Personal Trainer & Nutritionist

Posted: 18th July 2017

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Angie Ohman is a Sherman Oaks based personal trainer who specializes in working with women. Angie motivates, guides and inspires her clients to reach their fitness goals, even when they’re working within a limited time frame. Also a nutritionist, Angie is keen to see those who she works with make permanent healthy changes to their lifestyles.

Helping brides prepare for their big day is one of her key services. She explains that those gearing up for such a big life event are often the most motivated. She has shared with us her own personal tips and training secrets for brides-to-be.

Revealing some of her insider knowledge, Angie has spoken to Jovani about fitness, health and keeping that motivation to reach those goals!

 

 

JOVANI: Tell us a little about your own approach to fitness?

ANGIE: I train women only and specialize in weight-loss and lean toning. I’m also a sports nutritionist,

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Jovani Fashion Blog

Top 5 Statement Pageant Dresses For Any Would-be Winner

Posted: 17th July 2017

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There is so much to consider when entering any pageant. As well as an amazing personality, at least one show-stopping dress is required. The right dress can single you out from the competition and make a lasting impression on the judges.

For any pageant, usually a formal long gown is needed. The traditional pageant gown typically has a sweetheart neckline and ball gown skirt. However, there is now a movement towards designs inspired by the runway or red carpet.

Choosing a pageant dress should also be about reflecting your own style and taste. As well as looking on-trend, you should also think about selecting the right dress for your body type. Don’t forget to choose a color that suits your skin tone too.

With all these factors to consider, it can simply come down to finding that dress that makes you stand out. The one that makes you feel confident and beautiful. That means it automatically ticks every other box!

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Jovani Fashion Blog

5 Sparkling Embellished Cocktail Dresses for Any Special Occasion

Posted: 14th July 2017

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We all need at least one go-to cocktail dress in our wardrobes. A sparkling piece that immediately makes you feel beautiful and party-ready. A figure-hugging silhouette that highlights your figure in all the right places.

You may love lighting up the dance-floor, or simply want to look your best for a party or Homecoming. These designs fuse modern features with an element of classic glamour. Their opulent details set them apart and make the wearer always stand out.

We’re looking at 5 amazing embellished short cocktail dresses that tick these boxes. With stunning and very intricate detailing, these luxurious designs will always shine. No matter what season or special occasion, they will fit in at almost any party or celebration.

Having one of these dresses to hand means you’re already prepared for any invitations that come your way. Slip one of these on and instantly head out the door for a dinner date, night on the town or big event.

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