Latest Blog Posts:

Jovani Fashion Blog

Expert Interview: Roya Vahedi, Personal Fitness Trainer

Posted: 3rd November 2017

At Jovani, we celebrate confidence and beauty in all forms. While putting a fashionable foot forward in a stylish dress is always a helpful confidence boost, so is feeling fit, healthy and toned up! For anyone who has a big event in the near future, representing the best version of yourself while wearing that special outfit is key. That glow shines from the inside out and adds a whole other kind of sparkle.

Los Angeles based personal fitness trainer, Roya Vahedi, has kindly shared her knowledge and insider secrets for planning and maintaining that all-important workout regime, no matter what your goal is. From toning up to keeping motivation and focus, she reveals the best approach when boosting both your health and your shape is your goal. Be it just for an event, or for a long-term switch to a better daily regime, Roya’s tips will have you excited to work up a sweat – and then pull a red carpet pose.

 

 

JOVANI: What is your own personal fitness ethos?

ROYA: I strongly believe that nutrition is 80% and fitness is 20%. It takes an entire lifestyle change in order to see not only the physical changes of your body,

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Jovani Fashion Blog

Top 5 Dress Trends for Prom 2018

Posted: 3rd November 2017

 

It’s never too early to begin searching for the perfect prom dress. The Jovani 2018 collection is now released, and there so many beautiful gowns to choose from! Today, we’ll check out the top 5 trends to watch out for at prom 2018.

From glittering metallic fabrics to jaw-dropping open backs, these dresses are beyond beautiful. Traditional prom silhouettes are colliding with red carpet glamour and high fashion details. This creates a star-worthy look that is also very fashion-focused.

The Jovani collection is all about borrowing from catwalk color trends. This includes pretty pastels and muted tones such as blush and champagne. On the other end of the spectrum, look out for hot pink, a deep verdant green and romantic reds.

It’s also all about couture level details. Prom dresses are no longer just simple layers of tulle. For 2018, look for figure-skimming silhouettes embellished with intricate sequins and beads. Spaghetti straps and original cutouts mean dresses are more diverse than ever.

Without further ado, feast your eyes on the delectable offerings for prom 2018.

 

 

Top 5 Prom Dress Trends for 2018

Trend #1: Metallic Magic

Metallic shades have set the red carpet alight with glittering tones of gold,

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Jovani Fashion Blog

Long or Short? The Pros and Cons of Different Dress Lengths

Posted: 26th October 2017

At Jovani, we totally believe that shopping for prom and homecoming dresses is serious business. As one does with any crucial undertaking, it’s important to have at least some plan in mind when you embark on your dress shopping. Most young women have some basic ideas of what they’d like their ideal prom dress to look like. Some want something relaxed and bohemian, while others want to look like they’re on their way not to prom, but to the Academy Awards!

One of the biggest decisions you have to make when you’re shopping for a prom dress is deciding between a long or a short dress. While some girls have an obvious preference for one or the other, others find themselves on the fence. To help you figure out which look is right for you, here are the pros and cons of short and long prom dresses.

Short Prom Dress Pro: Dancing is a cinch!

Sure, long gowns have a definite elegance about them, but when you’re trying to let loose on the dance floor, they can be kind of a pain. However, this isn’t a problem in a short dress.

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Jovani Fashion Blog

Can’t Decide On What Color Prom Dress To Wear? Take Our Quiz!

Posted: 26th October 2017

When it comes to prom dress 2018 shopping, all of the many color options open to you can feel overwhelming. You can easily find yourself torn between going with classic black or a pink prom dress or something more off the beaten track.

If you feel overwhelmed by your color choices, fear not! It’s normal to not be sure of which prom dress color is right. Instead of stressing, take our quiz to find out which prom dress color is perfect for you.

When it comes to athletics, your top choice is…

  1. Yoga or Pilates
  2. A spin class with flashing lights and pulsating electronic beats
  3. Playing a team sport
  4. Taking a ballet or dance class

 

If you could snap your fingers and live in any TV show, you’d pick…

  1. Gossip Girl
  2. Keeping Up With the Kardashians
  3. Girls
  4. Riverdale

 

When it comes to perfume, you prefer…

  1. Something my grandmother would have worn
  2. Something that boys love
  3. Something subtle and natural
  4. Something sweet and sugary

 

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Jovani Fashion Blog

Don’t Clash, Match: Finding the Perfect Shoes for Your Prom Dress

Posted: 26th October 2017

It’s prom season, and that means it is time to try and pick the perfect outfit. Every girl wants to have the best dress, shoes, and accessories for this special occasion. Shoes, in particular, can make or break a girl’s outfit.

Many girls vie for sky-high heels to wear with their gowns while others choose flats or kitten heels. Whatever the style, finding the right shoes that do not clash with the night’s dress can pose a challenge. Fortunately, these tips will help any girl navigate matching shoes with the most common prom dress styles.

Print Dresses

Finding the right shoes to wear with print dresses can be challenging. Many of the prints in prom dresses are bold with bright colors. Print dresses usually also contain many different colors making it difficult to determine what color the prom shoes should bring out.

To perfectly match a print dress with many colors, find the color that stands out in the dress the most and choose shoes in that shade. Nude high heels also work very well against bright and flashy dresses. Remember to go for simple shoes since the dress is the bold fashion piece.

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Jovani Fashion Blog

How to Choose the Perfect Prom Dress

Posted: 26th October 2017

It’s never too early to start thinking about prom! Young women dream about their prom nights for years. When they finally arrive, it should be as perfect as possible. However, every girl’s date and evening plans will vary and it’s impossible to guarantee perfection there, but the one thing you can plan in advance is your dress. Here are some guidelines for choosing the dress that you’ll be wearing on the most exciting night of your young life. Since young women come in many shapes and sizes, we’ve broken it down by types of figures.

Slender

If you have a slender figure, congratulations, but you will still want to be careful when making your choice. You will keep your prom pictures for the rest of your life, and you want to have the most memories when you look at them in years to come. If you have broad shoulders, make sure the neckline is low and the straps are relatively close together. That way, your face will be framed properly in candid shots. The wrong neckline can make even the most slender young woman look bigger when photographed at certain angles.

Apple Shaped

If you are apple shaped,

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Jovani Fashion Blog

Top Red Prom Dresses for the Season

Posted: 26th October 2017

Red is widely known as an extremely striking color for women who want to get plenty of attention. This makes it one of the most popular prom dress colors each year, but that doesn’t mean that you need to look like anyone else! By focusing on key details, you can be sure to turn heads and make a statement of your very own.
We’ve picked our favorite red gown dresses to fit your personality and figure. Whether you’re looking for sexy, sophisticated, or something in between, there’s a red prom dress for you!

FLORAL BALL GOWN

This floral ball gown is the perfect red evening dress to show off your soft elegance. The high bateau neckline with low v-back is perfect for showing off some skin in the most sophisticated way. Sequined appliques over the entire gown give this dress a vintage glamor vibe and the full skirt and sweeper train will stand out in photographs.

The natural waist is a supremely flattering shape for all body shapes and sizes! Pair this dress with red statement earrings and nude heels to complement the nude underlay of the gown

 

 

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“No Dull Moments”

Posted: 18th September 2017

Whether it was the beautiful gowns, the jaw dropping talents or the intelligent on-stage interviews, there was not a single dull moment on the Miss America 2018 stage this year! All 52 contestants from across the country were putting their best heel forward, while competing for the prestigious title.

We loved seeing so much versatility on stage this year ranging from opening number outfits, to talent costumes, to idyllic evening gowns. If there was one element that all of the girls possessed during their wardrobe while on stage, it was bling, and plenty of it!

We loved seeing all the versatility of the gowns during the evening gown competition, because that is part of this phase of competition. It is not all about the gown, it is about the girl in the gown and how that specific gown is a true representation of her personality. The gown each girl chooses should reflect herself and it is the gown that makes her feel like a true queen, ready to conquer and inspire the world.

There was texture and smoothness, colorful and solids, alongside classic and nuevo designs. The Miss America stage was certainly eventful during the evening gown competition.

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