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Jovani Fashion Blog

The Sexiest Party Dresses for Fall 2018

Posted: 7th August 2018


The best nights out always seem to take place over those crisp Fall nights. From Halloween bashes to Homecoming events, there are many reasons why you might be planning what to wear for the season ahead.

While minimalism had previously dominated fashion for many seasons, full-on glam has launched a counter-attack. Sequins, beads and all things glitter are once again some of the biggest upcoming trends for Fall/Winter dressing.

This textured and dazzling style choice is bound to make your outfit a focus at any upcoming party. Take things to another level by opting for a dress with a sexy, empowering and all-out daring cut. Flaunt your figure proudly in plunging necklines, short hems, and unique cut-outs.

This fashion trend is not about being subtle or reserved – the goal is to be sparkly, sexy and the life of the party – with a generous dose of sophistication for the perfect balance.

Enter the new Fall 2018 collection by Jovani. Couture level bead-work, intricate sequins and the most jaw-dropping silhouettes that will shape up your curves and flatter them to perfection. These are the cocktail dresses that are made for the dance-floor,



Jovani Fashion Blog

Here’s Why You Should Attend Homecoming – And What to Wear

Posted: 31st July 2018


Homecoming is one of the school year’s biggest events and is a tradition in many high schools. It’s a warm way to welcome back students and kick off the year with some fun activities. It usually includes a week of special events such as a big celebratory football game, a dance, pep rallies and often other fun stuff such as a parade with your school’s marching band, a dress-up theme for the day and even crowning a Homecoming king or queen.

This a very memorable and fun-filled occasion, that is worth attending for many reasons. You can join in on the special events with your friends and make long-lasting memories. You can show off your talents, creativity – or your fashion sense.

One of the best parts of Homecoming is the organized dance. You can go with a date or a group of close friends. You get to dress up, dance the night away and relax before the school year properly kicks off.

If you’re in your final year of high school, it’s particularly important to enjoy this school event while you can. You may even be selected as Homecoming Queen as part of the Homecoming court!



Lord & Taylor to Close 10 Stores Including Flagship

Posted: 8th June 2018

Is the US department store as we know it dying off? Many big department stores appear to be struggling. Now, Lord & Taylor, an iconic NY company, have confirmed that they’re closing doors on 10 of their stores.

This includes their flagship store on Fifth Avenue, an integral part of the famous NYC street. The company previously boasted an incredible 50 stores and four outlets. The business dates back as far as 1824 when it began as a store selling hosiery and cashmere shawls for women.

Lord & Taylor is currently owned by Canada-based Hudson’s Bay Co. They have just confirmed the sad down-sizing news. Lord & Taylor have occupied the Fifth Avenue space since 1914, but Hudson’s Bay Co. made a deal last October to sell the building.

According to Bloomberg, they signed the building over to WeWork for $850 million but had planned to continue leasing the space to keep the Lord & Taylor flagship at its historical home.

Now, the company claim Lord & Taylor will instead focus on their digital strategy, with less focus on physical store space.  A representative commented that: “exiting this iconic space reflects Lord &



Jovani Fashion Blog

Here’s Why Miss America Still Needs Pageant Dresses

Posted: 7th June 2018

It has just been announced that the Miss America pageant will undergo a dramatic overhaul and that contestants will no longer wear pageant dresses or take part in a swimsuit section of the contest. These big changes turn the historical contest into something very different – can it now even be considered a pageant?

The news remained a secret for several months but was voted on back in March this year by the mostly female board who run the contest.


“No Longer a Pageant”

Gretchen Carlson, who is the organization’s current chairwoman, spoke on the breaking news. According to Today she stated: “We are no longer a pageant. Miss America will represent a new generation of female leaders focused on scholarship, social impact, talent, and empowerment.”

She explained that instead of the swimsuit section of the contest, there will be a bigger focus on personality and exploring the candidate’s personal achievements: “In its place, each candidate will participate in a live interactive session with the judges, where she will highlight her achievements and goals in life and how she will use her talents, passion, and ambition to perform the job of Miss America.”



Jovani Fashion Blog

The Latest Fashion Trends For Wedding Guests

Posted: 5th June 2018


As Prince Harry and Meghan Markle’s recent royal wedding proved, wedding guest fashion has never been so important and stylish. As we enter the prime wedding season of 2018, many soon-to-be wedding guests may be wondering what the biggest fashion trends and styles are for this year.

We’ve put together some of the hottest looks for those who are attending weddings. These wearable yet luxurious trends are daring, fashion-forward and perfect for most wedding themes or styles. They give you a sophisticated and flattering look for any wedding day.

From bold colors, frills, embellishments, and prints, wedding guest outfits are all about standing out. While the focal point will always be the bride and her fashion choices, guests are welcome to express their taste too. From short cocktail dresses to midi length pieces, these designs also suit a range of body types, plus size and women of all ages.

Depending on your own personal style, you may opt for a modern look, or something classic and simple. Both of these are popular choices for wedding guests. Mother of the bride should also pay close attention to trends,



Jovani Fashion Blog

Top 5 Short Prom Dresses for 2018

Posted: 17th April 2018


Prom season 2018 is here, and if you haven’t yet found your perfect dress, don’t overlook the growing trend for short prom dresses. A short mini or knee-length look can still offer you all the glamour and style of a full-length design. All while showing off your legs and chosen footwear.

Short dresses have many positive aspects – they’re easier to wear on prom night, and if you’re a petite girl, you don’t have to worry about the front length is too long. The short prom styles on offer are just as formal as long dresses with many rich details. This means you don’t have to sacrifice style or look less formal just because you choose a shorter length.

Details can include opulent bead-work, set stones, embellishment, and embroidery. Short prom dresses can have a high fashion and couture look. You’ll also find a large variety of necklines including beautiful off-the-shoulder looks, strapless and halter.

Short dresses for prom are also available in many on-trend colors for 2018. This includes delicate blush-colored pieces with tulle and chiffon. You can find deep shades of emerald, burgundy,



The Most Unique Celebrity Alternative Wedding Dresses

Posted: 27th March 2018

When it comes to weddings, we all have an immediate image in our head of that classic, traditional white dress with a long train and veil. However, not everyone dreams about celebrating their big day in conventional fashion. More and more frequently, women are choosing to set their day apart by option for unconventional fashion choices.

This could mean selecting a tailored jumpsuit in place of a dress, a two-piece or a unique color instead of white or ivory. Blush dresses are particularly a rising trend, as this soft color has a delicate feel that is still very feminine and soft for a wedding day.

Celebrities are leading the way with new bridal trends that are actually so chic and unique. This includes everything from minimal, understated bridal choices to fantastical bold colors and wedding themes. To inspire all the brides-to-be out there, we’re looking at some of the best celebrity alternative wedding dresses to date. Get inspired to do something different and make your special day a sartorial moment to remember.


Solange Knowles – Bridal Jumpsuit


Solange Knowles is nothing short of iconic when it comes to style.



Jovani Fashion Blog

Prom Dresses 101: A Guide for Choosing the Perfect Fitting Dress

Posted: 19th March 2018

Dressing for your body type is certainly one of the most flattering things you can do for yourself. Loving your body, even if it may not be perfect is the healthiest mindsets that will also boost your appeal and confidence. But how does one learn how to dress their bodies without dreading the process? Well, there are some smart tips and tricks that will certainly help you regardless of your figure. Small, petite, plus size girls, they can all find a dress that compliments their shapes incredibly, especially when it comes to formal dresses, such as those for the biggest event in a teenager’s life: the prom. Below we will teach you how to approach the best this process.


Establish what body type you have

There are six body types and finding which one are you will greatly help you in the process of choosing the perfect prom dress. Busty, the apple-shaped girl, the slender body type, the hourglass body shape, the pear-shaped girl and the petite body type. Depending on which one are you, you will have to choose a prom dress that suits you best.

  1. The busty body type – girls that fall into this category can call themselves incredibly lucky as this body type is characterized by a generous bust and a narrow hip width,