Latest Blog Posts:

It’s your Sweet Sixteen, and you want to celebrate this important milestone in style. Turning 16 marks a pivotal moment in your life, as you move towards adulthood and enter a new phase of life. Many girls decide to choose this birthday to go all-out and throw a huge celebration to remember forever. There are many different kinds of Sweet 16 Parties and no rules for what you decide to do. You can go fully formal, rent out a big venue and invite a huge crowd of friends. You can go more relaxed and have a backyard BBQ or pool-side party. The choice is yours, and you should pick a type of party you feel comfortable and happy with! One key component of your planning will be finding the right Sweet Sixteen dress. What you choose will depend on the kind of party you’ll be throwing. If you want to go full-on glam and achieve a red carpet inspired look, opt for a floor-length gown. This is perfect for a bigger party with a more formal dress code. Remember to outline what guests should wear on your invitation, so your guests will be similarly as dressy. What do you do at a Sweet 16? .....

Quinceanera is a time for celebration! This big milestone can be just as important as prom, and requires the perfect dress. You may be wondering what a Quinceanera is, how you should dress and what this fun-filled Latino tradition is all about. We’re sharing everything you need to know before you pass through this big occasion. That way you know exactly what kind of dress to shop for, and can fully embrace everything about this memorable party. What is a Quinceanera? A Quinceanera (fiesta de quince años) is a celebration of a girl entering into womanhood on her fifteenth birthday. It is typically a part of Latino Spanish-speaking culture and is often celebrated when one or both parents are of Latino descent in the USA. The event has many different traditional aspects and can be very formal, or a relaxed garden party. It can include a religious ceremony and first dance with the Quinceanera’s Court. Traditional gifts include rosaries, tiaras, and jewelry. However, if the event isn’t strictly traditional, you can opt for your own personalized gift. When to Shop for a Quinceanera dress? You should begin looking for the right dress at least 2 months before, to give you time to make the right choice and shop around. .....

As a bride, you want your bridesmaids to feel beautiful and confident in whatever bridesmaid dress you choose. The design needs to be one that suits your wedding day but also flatters a range of body types well. Choosing the perfect bridesmaid dress is no easy task. Your bridesmaids may vary in skin tone, body shape, and height. Thankfully, we’re here to take a look at the best bridesmaid dress styles. We are going to showcase options that tick as many boxes as possible. Dresses that look simply beautiful on your chosen girl gang. It’s about making them feel stunning as they pose for photographs and act as your back-up on this important occasion. As your wedding day approaches, you’ll be getting together with your bridesmaids to make some important sartorial decisions.  We hope to help guide your way to the perfect bridesmaid dress by taking a look at our favorite picks available for 2020. Along with choosing that dream wedding dress, you’ll want to pick only the best for your special occasion. If you find the task overwhelming, turn your maid of honor for help. With such a wide variety of bridesmaid dresses out there, .....

Your browser does not support HTML video. Your browser does not support HTML video. Your browser does not support HTML video. Your browser does not support HTML video.   Embrace your feminine side with all things pink this season. This pretty shade is a big trend in almost every hue, from pastel and blush to hot pink and fuchsia. There are many ways this color can make you stand out for any type of formal event, prom night or special occasion. Wearing a pink dress is a bold, girly and gorgeous option no matter what you have planned.  You can play with being a princess for the night in an A-line gown, or give the look a sexy twist with an off-the-shoulder embellished prom dress or high slit cut. This sweet as candy color is one that welcomes every girl into the world. The optimistic hue is the ultimate remedy for cloudy days (we’re looking at you, May showers). A welcome addition to blue skies and sunshine. It tends to gain popularity in spring, and this year is no different. Pink reigned supreme on 2020 runways, with Milan, Paris, and NY fashion weeks all showing shade after shade of the ubiquitous hue. .....

  Congratulations, you have a reason to celebrate! Your daughter is about to walk down the aisle. Along with all of the excitement and wedding planning, some important sartorial choices need to be made. A wedding is a life milestone that your whole family will look back upon for many, many years. Wedding photographs will capture the precious event. You’ll want to make sure that you’ll chose an outfit that stands the test of time and looks fashionable on the big day, too. With that in mind, we’ve selected the best dresses for the mother of the bride to wear on this special occasion. These mother of the bride dress designs are timelessly beautiful, flattering and age-appropriate for the day. They are also formal enough for a wedding. We’re also including some mother of the bride styling tips and tricks so you’ll look your best no matter what theme or style of wedding. Plus-Size Mother of the Bride Options Jovani dresses come in a wide range of sizes. This means you’ll find many dresses that cater to plus-size women. These plus-size options include a vast selection of designs suitable for the mother of the bride. We have also introduced new body type categories, .....

No matter what type of black-tie or evening event, you need the perfect gown that best reflects you. This means a flattering fit for your body type and a dress that shows off your figure in the best way. When buying a formal dress there are many elements you’ll need to take into consideration. We’re here to share some of the best dress buying tips. If you have more questions, feel free to email our style team! You’ll need to look at the type of formal event you’ll be attending. You’ll also want to make sure your dress is the right color and flattering for your body type too. Finding formal attire that adds balance to your body’s natural shape is the key to finding a perfect dress. There are so many different body types. From hourglass to pear shape and apple shape – and everything in between. Figuring out which body shape you are will help you in your quest to find the right formal look. Once you have a good understanding of your shape, you can dress accordingly. If this seems overwhelming, never fear – we’re here to help with our tips. Today we’re taking a look at some of the most common body types out there. .....

If you’ve already got your wedding dress ticked off, it’s time to turn your attention to the rest of your bridal party. One of the best experiences is usually picking out your bridesmaid dresses. Not only do these need to suit your chosen bridesmaids, but the color and style should also reflect the big day that you have planned. Bridesmaid dresses have garnered a bad reputation over the years. They are known as everything between the ridiculously overdone to the purposefully unflattering. They were a dark stain on the fashion world for the better part of a century. These old fashioned dresses were to be worn once as a backdrop to the bride. Then photographed excessively, and kept as a thankfully distant memory in a dusty wedding album. Until recently. Recently, brides have been much kinder to their maids and matrons. They’re allowing their dresses to shine alongside the beautiful white pièce de résistance wedding dress and creating a sartorially striking bridal party. One of the major wedding trends has seen brides deciding on a length and color and allowing the bridesmaids to take it from there. This makes for a more interesting tableau at the altar on the big day with a mixed but matching look. .....

Florals are an always classic print you can reach for time after time. The perfect way to usher in the spring months, a floral dress is an instant way to feel feminine, girly and gorgeous. There’s no greater pick-me-up than a cheery floral print. They blossom on the runways during every spring-summer show. They somehow manage to continue to evolve and grow. This season saw a myriad of takes on the trend, all of them wonderfully feminine and romantic. This included everything from soft and delicate appliques, to the bold Pop-Art prints. Each varietal made you stop and take a moment to appreciate its unique beauty. Isn’t that exactly what flowers were intended to do? Florals suit girls and women of all ages, perfect for bat mitzvah dresses or prom gowns too. Have your own track-stopping moment in these five bloom-bedecked gowns:     Print Strapless Long Floral Dress Blooming gorgeous! Vibrant aqua and coral hues practically scream island party. Any outdoor event would be all the brighter for their presence. The close-fitting silhouette extends into an ultra-feminine mermaid skirt. Its shape echoed by the cape-like overlay extending from the strapless neckline. It’s modern design at its best. .....