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How to Order Prom Dresses Online Safely
Ordering your prom dress online can feel a little scary. You are sending real money to a website and hoping the dress that arrives looks like the photos, fits your body, and shows up on time. The good news is that when you know what to look for, online shopping...
How to Choose a Prom Dress Based on Venue
When you picture prom night, you probably imagine your dress first. But the second thing that shapes everything is the venue. A grand ballroom, a chic hotel, and a decorated school gym all have different energy. The right dress should feel natural in that space, not out of place or...
Prom Dress Budgeting Guide
If you’re staring at a $500 prom dress and wondering, “Is this crazy or normal?”, you are not alone.
Some friends are buying dresses for under $200. Others are posting designer gowns for $800 or more. Parents worry about bills. Teens worry about missing out. It’s a lot of pressure for...
Complete Prom Dress Fabric Guide for 2026
Choosing a prom dress isn’t just about the color or silhouette. The fabric quietly decides everything: how your dress moves when you walk in, how it looks in photos, how hot or comfortable you feel, and even how much you need to fuss with it during the night.
At Jovani, every...
Best Prom Dresses for Hourglass Figure
If you have an hourglass body, you probably hear “you are so lucky” a lot. Your shoulders and hips are balanced, your waist is naturally defined, and pretty much every store clerk tells you that you can wear anything. But when it comes to prom, “anything” does not feel helpful....
Best Prom Dresses for Broad Shoulders
If you have broad shoulders, you probably already know this feeling: you zip up a dress, look in the mirror, and all you see is your upper body. Your shoulders feel strong, your arms feel “on display,” and every photo idea in your head suddenly feels less exciting. The good...
What Makes Jovani a Leading Prom Designer?
A Family Legacy Born in New York's Garment District
In 1983, Jacob Maslavi founded Jovani Fashions in the heart of New York City's garment district with a simple vision: make every woman look gorgeous. What started as a 10-person operation designing 15 dress styles for specialty boutiques has grown into an...
The Ultimate Guide to Finding Your Perfect Evening Dress Based on Your Body Type
Identifying Your Body Shape
Before diving into specific dress recommendations, it's important to identify your body shape. While every body is unique, most women fall into one of these five common categories:
Quick Measurement Guide:
Shoulders: Measure across the widest part
Bust: Measure around the fullest part
Waist: Measure at the narrowest part
Hips: Measure around...
2025 Ball Gowns: This Year’s Must-Have Styles & Trends for Formal Events
By Nazy Rafaeil, Senior Fashion Editor at Jovani with 25+ years of experience covering formal wear trends
The Evolution of Ball Gowns: What's New for 2025
The ball gown has transcended its historical roots to become the ultimate expression of elegance and personal style in 2025. This year's designs are revolutionizing traditional...
Fashion Technology 2026: Smart Fabrics, 3D Printing & Innovation
Technology is reshaping the world of fashion in ways that seemed impossible just a few years ago. While most of these innovations are still in development or concept stages, they offer a glimpse into where formal wear is heading. From color-changing fabrics to climate-adaptive materials, this article explores the cutting-edge...
Who is the designer behind Jovani prom dresses?
Julie Durocher, the chief Design Director at Jovani, has led the brand's creative vision for over 17 years, contributing to its success and recognition in the fashion industry. As the creative mind behind every collection, Julie plays a main role in shaping Jovani’s renowned designs across various categories, including couture,...
Elegant evening gowns for women over 50
I've often encountered this question: What is the most flattering evening dress style for a mother after having a baby?
The best stunning evening gowns for mothers with a post-baby body are the ones that flatter your figure while providing comfort and confidence. A-line dresses are universally flattering, offering a graceful...
Prom Dress Shopping Guide For 2026
Prom season 2026 is hitting different than past years. Dress codes are way more relaxed, budgets are literally everywhere, and the pressure to look "Instagram-perfect" has actually died down some. Which is great except now you've got about a thousand more decisions to make. If you're staring at endless prom...
Wedding Dresses 101
As you step into the world of bridal fashion, imagine yourself in a fairy tale, where every gown is a gateway to a dream come true. This is not just about finding a dress, but about discovering a part of yourself you've never seen before. Each fabric, each silhouette, and...
Everything You Need to Know About Ball Gowns
Ball gown prom dresses are everywhere this season. Not the stiff, uncomfortable versions your mom wore in the 90s. The ball gown trend 2026 is bringing something different, bigger drama, better construction, and way more personality.
Why Ball Gown Silhouettes Are Taking Over Prom
For years, fitted and sleek dominated everything. Mermaid...
What is a Homecoming Court?
Homecoming Court is a traditional part of the homecoming celebrations in many high schools and colleges across the United States. It typically consists of a group of students whose peers nominate based on their school spirit, involvement in school activities, and overall representation of the school's values.
Homecoming King and Queen:
The...
49 Creative Prom Dress Theme Ideas for a Magical Night for 2025
Your prom theme sets the stage for everything from decorations and lighting to the dress you'll wear. At Jovani, we've dressed students for every theme imaginable, from classic Hollywood Glamour galas to fantasy-inspired Enchanted Forest nights. After four decades of designing prom dresses, we know which styles work best for...
Unraveling the Anatomy of an Evening Dress: What Makes It Special?
The world of evening dresses is a realm of elegance, sophistication, and style. Stepping into an evening dress transports us to a world of glamour and refinement, where every detail is carefully crafted to create a stunning ensemble. But what makes an evening dress so special? In this blog post,...
The Best Fabrics for Your Evening Gown: A Comprehensive Guide
An evening gown is not just a dress; it’s a statement. A reflection of your personal style, it leaves a lasting impression on everyone who sees you. When designing your perfect evening gown, the choice of fabric plays a crucial role in creating the desired look and feel. Delve into...
8 Types of Evening Dresses Every Woman Should Know About
Every woman knows the importance of having the perfect evening dress for any occasion. But with so many dress styles available, how do you choose the right one? Worry not, as we have compiled a guide to the 8 types of evening dresses every woman should know about. From elegant...
The Ultimate Guide to Cocktail Attire Elegance with a Twist
You’re invited to a cocktail party, and the dress code is “cocktail attire.” You’ve worn the classic little black dress or tailored suit one too many times, and now you’re craving a fresh twist on the traditional ensemble. But how can you elevate your cocktail attire without straying too far...
To Sleeve or Not to Sleeve: Understanding the Options for Formal Dresses & Evening Gowns
When it comes to dressing for a formal event, the choice between sleeved and sleeveless dresses can be overwhelming. “To sleeve or not to sleeve: understanding the options” is a question many ask. With so many styles and trends to consider, how do you find the perfect gown to suit...
Accessorizing Your Evening Dress: A Jewel for Every Occasion
Dressing for a special occasion can be exciting and challenging, especially when finding the perfect accessories to complement your chosen evening dress. Fear not, for we are here to guide you through the fascinating world of accessorizing your evening dress - a jewel for every occasion, ensuring that you dazzle...
How to Pick the Perfect Shoes for Your Evening Dress: Tips & Tricks
Finding the perfect shoes to complement your evening dress can be a daunting task, especially when you need to consider factors like style, length, color, and fabric. Worry not! This comprehensive guide on “how to pick the perfect shoes for your evening dress” will walk you through the process of...
Prom vs Evening Gowns Guide for 2026
You finally get an invitation to a big event and the first question that hits you is, “What am I supposed to wear?” That’s when the search terms start flying: prom vs evening gowns. On the surface, the dresses can look similar, but they do not feel the same when...
How Formal Wear Was Born: A Look into the Past
Have you ever wondered how formal wear came to be what it is today? The history of formal wear is an enthralling journey through time, reflecting societal changes, fashion trends, and the influence of iconic figures. As you explore this captivating story, you’ll discover “how formal wear was born: a...
Exploring the Fashion Time Machine: The Evolution of Evening Dresses
Elegance, sophistication, and glamour - these are the words that come to mind when we think of evening dresses. The story of these enchanting garments is a fascinating tale of fashion and society, a journey through time that reflects the changing tastes and sensibilities of women. As we travel along...
50+ Prom Nails Idea for Your Big Night
What are the best nail designs for prom?
Choosing the perfect prom nails can be a fun yet challenging task. To help you make the best decision, here are some tips and ideas. The best nail designs for prom often include elegant and trendy options such as ombre, glitter, and floral...
The Benefits of Attending Prom with Friends
Prom night is a once-in-a-lifetime event, and what better way to make it unforgettable than by sharing the experience with your closest friends? Picture this: a night filled with laughter, dancing, and countless memories created with the people who know you best. Sounds like a dream, right? In this blog...
How to Ask Someone to Prom: Creative Ideas That Get a Yes in 2026
Asking someone to prom can feel as nerve wracking as the big night itself. The perfect promposal shows your creativity and thoughtfulness while creating a memorable moment before prom even begins. This guide covers everything you need to know about asking someone to prom in 2026, from thoughtful planning to...
Dance Etiquette for Prom: 10 Tips for a Perfect Night
Prom night is a memorable event for high school students, and following dance etiquette for prom can make the evening even more enjoyable. In this blog post, we’ll provide 10 tips to ensure a perfect prom experience, from mastering the dance floor to conducting oneself responsibly at after-parties.
Key Takeaways
Adhere to...
How to Choose the Perfect Prom Dress for the Entire Night: From Dance Floor to After-Party 2025
Prom night is more than just a few hours of dancing—it's a full evening of memories that often extends well into the early morning. Finding a prom dress that works for both the formal dance and whatever after-party plans you have can be challenging. This guide will help you select...
Prom Dress Makeup Guide: How to Match Your Makeup with Your Dress
Prom night is not just about the dress. It is about the full look. Your hair, your makeup, your confidence, and the way everything comes together when you step into the room.
Choosing the right prom dress makeup can completely transform how your dress looks on you. A perfect gown can...
Jewelry for Prom – How to Accessorize Your Prom Dress
Accessorizing your prom dress is an art that can elevate your look from beautiful to breathtaking. Here’s how to ensure every detail is perfect:
1. Choose the Right Jewelry
Match Metals to Dress Color: Silver and platinum look stunning with cool colors like blue, green, and purple. Gold complements warm colors such...
How to Style Your Prom Dress: Jewelry, Hair, Shoes
every detail should tell the same story. Your jewelry, hair, and shoes should all support the mood of your dress, not fight with it. When everything feels coordinated, you look polished in person and in every photo.
Below is a complete, human guide on how to style your prom dress step...
How to Store Your Prom Dress After Prom
om's over. You had an amazing night, took about a million photos, and honestly? You looked incredible. But now you're staring at your prom dress and thinking... what do I actually do with this thing?Here's the reality: most people just shove their dress in the back of a closet and...