Wedding Dresses & Gowns

Browse through a breathtaking collection of wedding dresses made with the highest-quality fabrics and beading. From beaded tiered ball gowns to fitted bridal gowns made in French lace and unique pieces made with 3D floral appliques, the collection offers a wide range of designs, such as long-sleeve bridal gowns with high necklines to alluring open-back and strapless silhouettes. For more elegant styles, explore our Evening Dresses collection.



  • Off White A Line Embellished Wedding Gown JB07165

  • Off White Embellished Strapless Bridal Dress JB40608

  • Off White Fit and Flare Floral Bridal Gown JB38479

  • Off White Front Cut Out A Line Bridal Dress JB42626

  • Off White Lace Strapless Bridal Dress JB39733

  • Off White Off the Shoulder Illusion Bridal Dress JB38224

  • Off White Sheath Simple Bridal Dress JB40597

  • Off White Strapless Gorset Bodice Wedding Gown JB24560

  • White Strapless Mermaid Bridal Dress JB24282

  • Strapless Pleated Bodice A line Wedding Gown JB38958

  • Strapless Sweetheart Neckline Lace Bridal Gown JB40590

  • Strapless Sweetheart Neckline Simple Bridal Gown JB05352

  • Sweetheart Neckline Beaded Bridal Gown JB39260

  • JB06666 Off White Form Fitting Embellished Wedding Dress

  • V Neckline Beaded Bodice Bridal Gown JB40513

  • V Neckline Beaded White Bridal Gown jb40639

  • V Neckline Open Back Bridal Gown JB40511

  • V Neckline Sheath Wedding Dress JB4222

  • Ivory A Line Embellished Gown 39435

  • Ivory Embellished Belt Long Sleeve Bridal Dress JB07376

  • Ivory Embellished Spaghetti Straps Bridal Gown JB422225

  • Ivory Embroidered Strapless Bridal Dress JB38221

  • Ivory Floral Appliques V Neck Bridal Dress JB07311

  • Ivory High Slit Strapless Wedding Dress JB37128

  • Ivory Keyhole Neck A Line Gown JB42319

Celebrating Every Milestone with Jovani

Throughout a woman’s life, there will be many milestones and moments that call for celebration. Jovani is proud to help celebrate you by providing the perfect dress, no matter the occasion. On your wedding day, walk down the aisle to say “I Do” in a gown that truly embodies your elegance, style, and grace with Jovani. Whether you’ve been dreaming of a dress that's classic and timeless or something that's just as unique as you, you’ll find it with Jovani. When beginning your bridal gown search, it can be daunting to know where to start. Your gown should feel cohesive with the vision and plans that you have in mind for your special day. Choosing a location or venue for your nuptials is a great starting point for your gown inspiration. Do you envision a destination beach wedding that calls for something light and airy? Perhaps you plan on changing into a second dress that’ll let you dance the night away after your ceremony? These are great guiding questions to have in mind as you browse our prom dresses for additional inspiration.


Timeless Elegance: Ballgown and A-Line Dresses

Nothing is more timeless and universally elegant than a ballgown or A-line dress for your wedding day. These silhouettes are among the most flattering gown shapes for any and every body type. Featuring a defined waist in contrast with a flaring, voluminous skirt, a ballgown is sure to make you look and feel like your most beautiful self. If you’re the girl who’s always dreamed of being a princess on your wedding day, one of our embellished ballgowns with hand beading, crystal detailing, and lace applique may catch your eye. For more classic styles, visit our A-line dresses


Sleek and Sophisticated: Fit and Flare Dresses

A sleek fit and flare is also a popular choice among brides for their gorgeous, elongating lines and simplicity in silhouette. Fit and flares include mermaid gowns, which flare below the knee for a more dramatic look, and trumpet gowns, which flare above the knee, subtly fanning out into a fuller bottom. A more fitted gown will enhance your natural shape, following the contour of your body, as opposed to a ballgown which can diminish curves. Even our more fitted styles have excellent construction and built-in bustiers, so you’ll assuredly feel secure and supported while looking effortless. These styles can be found throughout our collection in stretch and rigid laces, beautifully beaded mesh fabrics, satins, and crepes. For less traditional ceremonies, such as a beach, backyard, or destination wedding, consider exploring our Destination Wedding Dresses for lightweight options.


Embrace Modesty with Elegance

Every bride is bound to have a unique checklist of criteria that makes a dress “the one”. Commonly and across various cultures, weddings have religious elements incorporated into the ceremonies for the couple to honor their heritage, family, and faith. These beautiful traditions may call for the bride to consider modesty when choosing her gown. Some brides may want to avoid styles that are partially sheer or opt to add a lining, while others may want dresses that cover their shoulders and arms if their ceremony is set to take place in a house of worship. Throughout our collection, we have a wide array of styles that are more modest in design, so you’ll look elegant, classy, and feel confident. Explore our Modest Wedding Dresses for styles that meet your needs.


Versatile Bridal Wardrobe

As a bride, you’ll likely discover that your bridal gown is only one of many pieces in your wedding wardrobe. All the events leading up to the big day will require a special outfit, traditionally in white or ivory to start setting the tone for what's to come! From your engagement party through your rehearsal dinner, Jovani has an amazing selection of short, cocktail, and contemporary bridal looks that you’ll absolutely adore! Your bachelorette party is your chance to step out of your comfort zone with a beaded or fringe short cocktail dress. Make a statement at your rehearsal dinner in one of our cutout contemporary suits. Perhaps your bridal shower calls for an elegant tea-length crepe or satin dress. For trendy and contemporary bridal looks, check out our contemporary dresses.


Reception Ready: Second Dresses

After you walk down the aisle and say, “I Do,” it's off to the reception. That’s when the real party begins, so make sure you’re dressed accordingly! Often, the reception can take place at a separate venue, so for this reason, she may select a second dress. Another bride may opt for a second dress because she’ll be on the dance floor all night without having to worry about her big ceremony dress and if it can be bustled up. Some brides simply can't choose just one dress, while others just love the drama of an outfit change on their special day. Jovani has plenty of party dresses perfect for your reception no matter the reason! Consider something short or with a slit so you can move your feet, or maybe a dress with an overskirt or side drape if you’re not ready to ditch your train just yet. Explore our party dresses to find the perfect second dress.


Find Your Perfect Wedding Dress with Jovani

Find the dress that speaks to you in the Jovani Bridal collection. We’re so happy to be a part of your love story as you embark on your next chapter in Jovani.