Mother of the Bride Dresses

Jovani has launched the 2024 mother of the bride dress collection. This year’s collection is even more stunning than ever. We offer many styles and colors, ensuring a classy dress for the mother of the bride. Options range from modern and trendy designs to long sleeves and high-neck ones.

  • Black A Line Three Quarter Sleeve Gown 23179

  • Black and Gold Long Sleeve Formal Dress 36716

  • Black Embellished Long Sleeve Evening Dress 24191

  • Black Off the Shoulder Illusion Dress 23834

  • Black Off the Shoulder Sheath Crinkle Gown 38954

  • Black Ruffle One Shoulder Cocktail Dress 25971

  • Off the Shoulder Embellished Mother of the Bride Dress 00635

  • Navy Off the Shoulder High Slit Gown 23402

  • Navy Asymmetric Neckline Three Quarter Sleeve Gown 38791

  • Navy Long Sleeve Embellished Formal Dess 26285

  • Navy Embellished Sheath Evening Dress 37602

  • Navy High Slit One Shoulder Gown 26323

  • Navy High Neck Embellished Long Gown 26092

  • Multi Floral Print Long Dress Coat 26035

  • Multi Sequin Long Sleeve Contemporary Dress 26136

  • Jovani 24052 Slate Embellished Long Sleeve V Neck Dress

  • Gold Beaded V Neck Mother of the Bride Dress 38589

  • Cream Short Sleeve Embellished Formal Gown 23629

  • Jovani 02762 Gold Embellished Off the Shoulder Mother of the Bride Dress

  • Beige Long Sleeve Ruched Formal Gown 09470

  • Blush Ruffle Sleeve Long Formal Gown 63168

  • Mauve Embellished Long Sleeve Maxi Dress 38583

  • Navy Cap Sleeve Mermaid Formal Dress 25850

  • Navy Off the Shoulder Short Sleeve Gown 37674

  • Navy One Shoulder A Line Evening Gown 26281

Your Ultimate Guide to Mother-of-the-Bride Dresses

As your daughter’s big day approaches, it is time to start thinking about your own show-stopping ensemble. After all, as the mother of the bride, you deserve to look and feel your absolute best. Welcome to our comprehensive guide on mother-of-the-bride dresses, where we’ll explore everything from current trends and flattering styles to seasonal suggestions and eco-friendly options. Let’s dive in and find that perfect dress that will make you shine on this momentous occasion!

Dress Styles & Trends: What’s Hot in Mother of the Bride Fashion

The world of mother-of-the-bride fashion is ever-evolving, with new trends emerging each season. In 2024, we are seeing a beautiful blend of classic elegance with modern flair. Here are some trending:

  • Lace Luxe: Lace remains dominant in mothers’ designs for brides. Whether it is whole lace gowns or a dress which has delicate lace accents, this timeless fabric adds romance and sophistication.
  • Sequin Sparkle: For those who love shining, sequin-embellished dresses are making big splashes all around. Be it totally a sequined gown or one with minimal sequin detailing; this trend adds glamour and pizzazz to your look.
  • Vintage Vibes: Vintage-inspired designs are having their moment right now through retro silhouettes as well as beadwork plus embroideries for gowns such as these ones reflect past eras but still maintain freshness inherent therein.
  • Bold Colors: While neutrals will always have their place, jewel tones are becoming more popular, with bright emeralds, deep sapphires, and vivid fuchsias being just some of the eye-catching shades set off by mothers’ attire for brides.

There truly is something for everyone when it comes to silhouettes. Here are some popular styles:

  • A-line: This universally flattering shape cinches at the waist before gently flaring out, creating a beautiful and balanced silhouette.
  • Sheath: If your aim is to achieve a streamline look that is sophisticated, then you should wear sheath dress that clings onto the curves in all right angles.
  • Mermaid: For those looking to make a statement, a mermaid gown with its fitted bodice and dramatic flared skirt will definitely turn heads.
  • Ball Gown: A classic ball gown with a fitted bodice and full skirt is timeless for formal affairs.

Fabric & Comfort – Striking the Perfect Balance

Whilst style matters, comfort must never be overlooked. After all this time spent celebrating, dancing, and mingling with guests while in it. Here are some popular fabric choices and their benefits:

  • Chiffon: Light, airy and flowing; chiffon is perfect for warmer weather or those who prefer dresses with some movement. It also works great for layering or draping over oneself, too.
  • Silk: Luxurious & smooth silk look high-end and feels great on the skin not to mention it’s temperature regulating nature making it ideal for different seasons as well.
  • Lace: Lace can be surprisingly comfortable besides being beautiful. Seek dresses with soft linings that will prevent itchiness.
  • Crepe: This lightweight fabric has subtle texture & excellent drapeability. Also wrinkle-free which makes it perfect travel garment material.
  • Jersey: For ultimate comfort consider getting a jersey dress; it’s soft, stretchy moving with your body allowing you to dance the night away.

Seasonal Suggestions: Dressing for Any Time of the Year

The season can greatly affect the dress you choose to wear at a wedding. Here are some suggestions for each season:


  • Choose fabrics that are light and allow air to circulate, like chiffon or organza.
  • Think about pastel colors or floral prints so as to give out a fresh look to your clothes.
  • They provide cover up, but still remain in touch with the spring season feeling by having dresses with three-quarter sleeves.


  • Keep cool with lightweight materials that breathe easily.
  • Sleeveless or cap-sleeve styles are perfect for those hot summer days.
  • Lighter colors will not absorb heat as much.


  • For autumn weddings, rich jewel tones such as burgundy, emerald or sapphire would be great choices of color.
  • Warmth and texture are added by heavier fabrics like velvet or brocade
  • Long sleeve dresses look good, while elegant wraps keep one warm through fall’s cooler temperatures.


  • Velvet, satin, or heavy silk should be your favorite textiles during winter occasions,
  • In cold winter days, metallics and deep, rich shades fit in perfectly with wedding outfits
  • Some gowns come with sleeves, while others have a stylish jacket/wrap to add warmth.

Occasion and Venue Considerations: Dressing Appropriately

The location and formality level of your wedding will impact significantly on your choice of gown. Here are some suggestions based on different settings:

Beach Wedding:

  1. Look for lightweight fabrics that will not make you feel heavy when walking on sand.
  2. Choose tea-length or knee-length clothing pieces that work well at such venues
  3. Consider seaside shades such as pastels or oceanic hues for a beach event theme

Garden Wedding:

  1. An outdoor celebration calls for floral prints and nature-inspired colors.
  2. Romantic maxi/A-line dresses: They spell romance almost everywhere, including garden weddings
  3. Tip! Don’t forget comfortable shoes in case there’s grassland or uneven ground.

Formal Ballroom Wedding:

  1. You may want to wear full-length gowns in rich fabrics for this type of ceremony setting
  2. Other elegant details involve beading, sequins, or lace.
  3. For formal occasions, jewel tones or classic neutrals always work well.

Rustic Barn Wedding:

  1. You could go for more casual looks that complement the environment.
  2. Vintage charm can be brought out by wearing lacy dresses on barn weddings
  3. Earth tones and muted colors are a great choice for a rustic ambiance.

Fit and Flattering Cuts: Dressing for Your Body Type

The most important thing is to get a dress that suits you best and make sure that it enhances your self-esteem. Here are tips based on different body types according to dress styles:

  • Apple Shape:
    Consider buying dresses that have waistlines that are nipped in at the tiniest part of your waist.
  • V-necklines are useful in giving the impression of a longer torso
    Women with this shape should consider A-line as well as empire waist dresses that would help them attain a balanced look
  • Pear Shape:
    Get dresses that highlight your waist while skimming over the hips.
    A-line skirts or those featuring ruching can assist you in achieving balance if you have such kind of shape.

Through off-the-shoulder or boat necklines, attention is drawn up to shoulders instead of hips, thus creating an illusion that makes the lower half appear smaller than it is.

Hourglass Shape:

  • Fitted styles like sheath or mermaid outfits will embrace those curves in a good way.
  • Wrap dresses will also bring out flattering aspects of hourglass figures.

When purchasing these clothes, always select ones that accentuate your natural waistline so as to give you the desired look.

Rectangle Shape:

  • Dresses with cinches at the waist will create illusions of curvier bodies.
  • Peplum styles may add depth to this figure type; alternatively, one can try dresses with ruching at the waist.
  • Dresses can have embellishments or details at their necklines and hemlines, depending on an individual’s choice.

In any case, one must be aware that a good tailor will help in fitting a dress perfectly. Thus, even if you are unable to get a perfect dress for yourself, never hesitate to seek assistance from him/her.

Accessories and Style Tips: Add Personality to Your Outfit

The perfect accessories can turn an attractive mother-of-the-bride dress into a stunning one. Here are a few styling tips:


If your dress is highly decorated, go for simple, delicate jewelry.

Feel free to make a statement with accessories if you have a plain dress.

When choosing necklaces, consider the neckline of your dress.


Comfort is key – you will be standing all day!

Metallic shoes can suit many different dresses in different colors.

Consider heel height depending on the place you are going to hold your event.


In most cases, a small clutch or evening bag is enough.

Aim for a bag that matches rather than looks exactly like your dress.


Consider this while selecting a hairstyle after taking into account the style and neckline of your gown.

An updo can look elegant at formal weddings, whereas soft waves work well at relaxed events.

Remember to hold makeup trials before the wedding day so as to know what works best for you when it comes to hairstyles.


Strive for natural beauty in any put-on make-up

This is the day when waterproof makeup is needed most due to reasons known by every woman who has undergone such emotional moments as walking down her daughter’s aisle

Think about having flawless finish from professional makeover artists

Sustainability and Ethical Choices: Looking Good and Doing Good

For ecologically friendly mothers of brides, there are increasing numbers of sustainable and ethically produced dresses available. Consider these points:

  • Go for brands that use environmentally friendly materials such as organic cotton, recycled polyester or Tencel. Try renting instead of buying especially knowing that it may be too particular for another occasion.
  • Check out second-hand havens or vintage shops where you could get something unique that is also eco-friendly.
  • Research about companies promoting ethically produced garments and fair labor standards.

Also, remember sustainability in this context means a high quality, long lasting dress that you could wear again.

Budget-Friendly Options: Looking Fabulous Without Breaking the Bank

While it may be tempting to splurge on a designer gown for such a special occasion, there are so many other ways you can look amazing without spending too much:

  1. Sample Sales: Many bridal boutiques and department stores hold sample sales where you can find high-quality dresses at a fraction of their original price.
  2. Online Retailers: Websites such as ASOS, Nordstrom or even Amazon provide many cheap mother of the bride dresses.
  3. Sale Shops: In so-called consignment shops, one might find gently used designer dresses at significantly reduced prices.
  4. Rental Services: Consider renting designer gowns for only a fraction of its cost from sites like Rent the Runway.
  5. DIY Embellishments: Buy a simple well-fitting dress and add your own touches like a rhinestone belt or custom made brooch for personalization.

Remember that what you are wearing is not about how much money was spent, but how confident and beautiful you feel wearing it.

Multi-Functional Dresses: Getting More Bang for Your Buck

Buying clothes to wear once is not economically viable, but investment in reusable products is. These tips will help with your search:

Select timeless shapes that will never go out of style when choosing your mother of the groom attire. Instead opt for plain colours rather than prints for more adaptability. Look at two-piece options like stunning tops which come together with skirts that can be worn separately from other outfits in your wardrobe. Find one piece dress which can either be dressed up or down depending on what accessories are added.

Avoid overly bridal looks, which might cause you to have a hard time going to other functions.

Cultural Considerations: Modern Ways of Honoring Tradition

For many families, integrating cultural aspects into wedding clothes is essential. These are some of the ways that you can honor your background through the mother-of-the-bride outfit:

Traditional Fabrics: For Chinese families, go for silk brocade dress, but if your folks are of African origin, consider use kente cloth.

Color Symbolism: Many cultures use particular colors to symbolize various things. In China, red represents luck, while white is reserved for brides in Western weddings.

Traditional Silhouettes: A modern gown with traditional motifs like a qipao-inspired neckline has a unique look.

Accessories: Include ethnic jewelry or hair pieces to add an extra twist to your dressing code in terms of culture.

Embroidery and Embellishments: Find garments with embroidery or beadwork that speak to your heritage.

Remember, it’s about striking a balance that resonates well with you and respects what the couple wants for their big day

Dealing with Family Dynamics: Navigating Dress Choices Diplomatically

Choosing what to wear sometimes means navigating tricky family dynamics. Here are some tips on coping with potential problems:

Talk to the Bride: Familiarize yourself with her plans for the event and whether there are any specific clothing preferences she may have directed at you.

Communicate with the mother of the groom: While you don’t need to match, coordinating will ensure complimentary looks from both sides in terms of color choices and style selections for dresses.

Be Open Minded: Be receptive towards any ideas from the bride or having daughters but as well as voice out alternatives that make you comfortable and confident.

Find Middle Grounds: You can meet halfway on things such as going for a bridal dress made in the bride’s favorite shade but one which matches your taste in design as well.

Remembering Everything Else Matters More Than The Dress; Celebrate Love And Partnership Between Two People..!

Preparing for the Big Day: Ensuring Comfort and Confidence

Once you have found that perfect dress, there are a few more things to do to make sure you look and feel amazing on your big day:

  • Alterations: Book plenty of fittings in advance so that the gown fits perfectly.
  • Undergarments: Invest in high-quality underpants that will allow for comfortable movement and will not interfere with your dressing style.
  • Dress Rehearsal: Before the real thing, hold a “wedding” where you wear everything, including shoes, and accessories, and have the intended hairstyle so as to see how everything falls into place.
  • Emergency Kit: Prepare a small emergency kit containing items like safety pins, fashion tape and stain remover pen.
  • Break in Your Shoes: To get used to them and be comfortable when they are worn on the wedding day, walk around your house wearing these shoes before that day.

Embracing Your Role: Confidence is the Best Accessory!

Remember that as the mother of the bride, you have a special role at her wedding. Here are some concluding thoughts:

  • Your Daughter’s Happiness! Think about how happy your daughter is now after she has got married.
  • Creating Memories: It means making beautiful moments rather than looking great in pictures alone.
  • Comfort Equals Confidence: Find a dress that will enable you to move freely while dancing or celebrating during this occasion.
  • Your Unique Style: Although it needs to match the tone of nuptials, don’t forget about your own style spirit as well!
  • Radiate Joy: The most beautiful accessory any mother can wear is her smile combined with love for her daughter.

Hunting for that ideal mother-of-the-bride dress is both a thrilling and daunting expedition; we are aware of that! Nevertheless, by considering the style, budget comfort, and personal taste, you will be able to find a dress that makes you feel beautiful and confident as you stand right beside your daughter. Keep in mind that this occasion is about love, family, and fresh starts. Therefore, your memory of this day will not be centered only on dressing.

Savor every second of the dress shopping experience to the floor of dancing!