Mother of the Bride Dresses

Mother of the bride dresses are created to make you feel sophisticated and appropriately dressed for your daughter’s big day. Depending on the wedding theme and your own personal style, you may want to opt for a short mother of the bride dress, such as a tea or knee length dress. If the wedding has a formal dress code, you may need a formal style gown instead. The season may also be a deciding factor, as a summer wedding may call for a shorter or lighter dress. Jovani creates a wide range of both cocktail dresses and gowns for you to choose from that will suit any mother as she prepares to see her daughter walk down the aisle. 


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Mother of the Bride Dresses

A mother of the bride dress can be short, elegant and fashion-forward. For optimum sophisitcation, choose a celebratory design featuring lace, long sleeves or a statement floral print. Regal shades of blue and purple are also great choices. A knee-length cocktail dress may suit the dress code perfectly. You can find many silhouettes to suit your shape including off-the-shoulder, boatneck, fit and flare and sweetheart. Jovani also creates plus size mother of the bride dresses. Our range is available from 00 – 24. A classic evening dress will make you look gorgeous as you celebrate this big family moment in style.

Mother of the Bride Gowns

Mother of the bride gowns are ideal for a formal wedding. If the event is black or white tie, you may need to wear a long gown instead of a shorter cocktail dress. Choose a timeless look such as a mermaid fishtail gown to instantly look beautiful. Choose from our wide range of vibrant or sultry colors such as fuschia, emerald and burgundy. Opt for embellishment or bead-work to make your wedding day look stand out and look perfect for this special occasion.