How to Avoid Counterfeit & Verify Authenticity

No one wants a knock-off product, especially when you’re paying the price for an authentic garment! Some ‘epic prom dress fails’ have recently graced the internet, showing how low quality and laughably bad these fakes can be. The fit and shape is nowhere near the original, the size is usually bizarrely tiny or oversized, and any detail doesn’t seem well crafted. The colors and fabrics are usually all wrong compared to the original.

If you’re shopping for a prom or wedding dress (or anything else), you’ll have saved your money up for this special occasion, and there’s nothing worse than feeling cheated after you’ve made that important purchase. Before you buy, you must ensure your dress is completely authentic. We’ve put together a few ways for you to stay safe as you shop and double-check authenticity if you’ve already made a purchase you’re unsure about.

How to Shop for Authentic Prom Dresses Online

It is a myth that you can’t shop online for a prom dress. Of course, you can. You need to be careful when choosing where you buy from. Be sure you see a photo of the real product if you’re purchasing from a seller off eBay, for example – as many use authentic photos from designer brands and will then ship you the fake they’ve produced themselves.

The best way to shop online for authentic prom dresses is to verify with the designer that it’s an official stockist. If you want to shop for Jovani dresses online, we provide a full list of verified online stores that sell our authentic designs. Therefore, buying from one of these stores is a safe and easy option.

How to Check Authenticity

JAC ID

If you’ve already bought a dress at a boutique and have doubts about its authenticity, there are several ways to confirm that it’s the real deal. Each Jovani retailer has been issued a unique JAC ID. This should be displayed in-store. You can note any retailer’s JAC ID and check it on our authenticity page. If your search results show the store you visited, you can be sure that they are an official retailer. You can also check our full list of retailers, where you can search by country, state, etc. If the store’s name appears here, it is an authentic garment.

Inventory

If you have a login for our inventory or have downloaded our official Jovani app, you can also search here for your particular dress by bar code. Jovani has innovated a search system for you to quickly and easily find any dress that we have produced. Check the tag of your design and input the bar code numbers into the bar code search system to check that it’s listed as an authentic product.

What to do if You’ve Bought a Fake Dress?

If you’ve already purchased a dress and can’t verify its authenticity, the next step is to report it to the designer. If you have a Jovani garment you suspect is not authentic, contact us at: legal@jovani.com. Please share any information regarding where you purchased the item and why you suspect it is a fake. If your dress is not authentic, you should also report the store or website where it was purchased from.

Quick Tips for Avoiding Fakes

• Check the designer’s site for a list of official, verified online stores when shopping online.
• Check feedback, seller’s details, and photographs carefully when using auction sites, and verify the product is authentic before purchasing or bidding.
• If shopping at a boutique, ask to see their official JAC ID if they stock Jovani collections.
• Examine the quality, fit, and detail of the garment – is it made from the correct fabric, and are the details the same as depicted in any official photos?
• If you are unsure, always verify the authenticity before you buy.

On the lighter side, check out some funny prom dress fails that have gone viral below – so you know exactly what you don’t want to happen!

Protect Yourself from Counterfeit Jovani Dresses

We want to bring to your attention an important issue regarding counterfeit Jovani dresses being sold online. Recently, one of our authorized Jovani retailers discovered a counterfeit dress posted on Instagram. This alarming trend is becoming more prevalent, and we want to ensure our valued customers are aware and protected.

Numerous websites and social media accounts are using images from legitimate retailers’ social media, as well as photos from random fans of the stores, to advertise counterfeit Jovani dresses at significantly lower prices. These counterfeit sites and accounts often bypass image infringement by reposting these photos, misleading customers into believing they are purchasing an authentic Jovani dress.

However, once customers receive their dresses, they are often disappointed by the poor quality and lack of authenticity. We urge our fans and customers to be vigilant and only purchase Jovani dresses from authorized retailers.

Quote from Our Retailer:

“Buying from an authorized retailer versus buying from a non-retailer, can you tell the difference between the two? When someone decided to use our image to have it copied, I don’t think it worked out too well. Many do not know it is against the law to copy gowns by top designers. Lawsuits have been filed over things like this from the designers and companies that employ these designers. Imagine if you were the one that spent the money on the couture version and the cheaply made version showed up on the same pageant stage. The couture is by far going to outshine and perform better than the cheaply made version, and I would think the buyer of the cheaply made version would be embarrassed. This is why laws are in place. Not to mention, there are thousands of gowns available for every price range. We work hard to make our gowns different so our customers feel secure purchasing from us. All non-rental stores do as well. If you are a store that wants to rent, then make your own designs with the guy from China.” – @shopfaulkenberys

Protect Yourself from Counterfeit Dresses:

1. Verify the Retailer: Always purchase Jovani dresses from our list of authorized retailers, available on our official website.
2. Check for Authenticity: Look for official Jovani tags and labels on your dress.
3. Report Suspicious Sites: If you come across any suspicious websites or social media accounts selling Jovani dresses at unusually low prices, please report them to us immediately.

Thank you for your continued support and trust in Jovani. We are committed to ensuring that you receive only the highest quality dresses for your special occasions.