About Us

At Jovani Fashion, we aim to empower women with exquisite designs that celebrate magical moments. We redefine fashion’s sophistication and style, crafting iconic pieces that enhance confidence and grace. From Hollywood red carpets to cherished life events, Jovani remains a timeless elegance and unparalleled craftsmanship leader. Join us in celebrating the power of women and creating unforgettable memories with Jovani Fashion.

Jovani Fashion’s story began in 1983 with the vision of Jacob Maslavi in the vibrant city of New York. What started as a humble 10-person operation soon became an extraordinary journey of creativity, elegance, and beauty.

With an unwavering commitment to design excellence, Jovani quickly gained recognition for its selection of exquisite fabrics and trimmings, combined with innovative cuts that accentuated the beauty of every woman. Our belief that fashion has the power to empower and transform led us to redefine what it means to be truly iconic.

Jovani Fashion soared to new heights as the years passed, becoming a top choice for celebrities and IT girls alike on Hollywood red carpets and New York City runways. Our designs graced the most prestigious events, captivating hearts with sophistication and timeless allure.

Through decades of success, we remained true to our mission – to empower women and add elegance and grace to every special occasion. Our visionary designers continued to evolve, meeting and exceeding the ever-changing tastes of our discerning customers.

Today, Jovani Fashion symbolizes enduring elegance, luxurious craftsmanship, and timeless beauty. Whether our designs are worn by beloved celebrities or cherished by loyal customers who love the brand, each Jovani piece is crafted with unmatched skill and precision.

We invite you to be a part of our story, where every moment is transformed into a magical memory with Jovani Fashion. Join us on this journey of celebrating womanhood and creating unforgettable experiences that make a difference.

“We don’t make dresses for just one type of woman; we make them for every woman”- Julie DuRocher.

Founded in 1983, Jovani Fashion Ltd. has continued to be a fashion leader worldwide. Now entering its 40th year of business, the brand has expanded to include over nine collections in over 2,000 domestic and international stores, including Neiman Marcus and Harrods.

Jovani continues to be a brand that is not only accessible but is also a favorite for celebrities and influencers, TV/movie productions, and more. From Kansas to Dubai, Jovani makes an impact that will provide you with fantastic quality & style and continue to be a brand that works for all special events in your life.

Jovani Fashion’s journey began in 1980, fueled by the vision of our founder, Jacob Maslavi. With a passion for design and a commitment to excellence, Jacob created a brand that empowers women and celebrates their individuality.

Today, we honor Jacob Maslavi as the driving force behind Jovani Fashion’s enduring success. His remarkable legacy remains at the heart of our brand, guiding us as we continue to celebrate womanhood, elegance, and the magic of fashion.

Jovani has been a red carpet staple for four decades, adorning the world’s most renowned events with elegance and allure. Our designs shine alongside A-list celebrities, gracing Hollywood’s brightest stars, including Paris Hilton, Mariah Carey, and Megan Thee Stallion, to name just a few.

From the catchy rhythm of our “Feelin’ Jovani” theme song, which earned a multi-million dollar ad placement on Bravo, to the glitz and glam of reality shows, sitcoms, and even sports, Jovani has made its indelible mark in the realm of fashion and entertainment.

Our presence extends globally, capturing attention in esteemed publications like Vogue, V Magazine, The Washington Post, and GQ, among many other well-known print and media platforms.

At Jovani Fashions, we bask in the adoration of luminous celebrities and cherished customers. Our exquisite designs have graced the illustrious stages of Hollywood, embraced by icons such as Miranda Lambert, Selena Gomez, Taylor Swift, and more. Their fondness for our creations has solidified Jovani’s position as the top choice for celebrities over the decades.

Equally valued are our devoted customers, who have embraced the enchantment of Jovani firsthand. From unforgettable prom nights and weddings to special gatherings, our designs have transformed occasions into cherished memories, infusing them with elegance and confidence.

The love and support we receive from the spotlight and everyday life inspire us to continually craft timeless and unparalleled fashion that resonates deeply with hearts worldwide. Jovani’s enduring legacy remains a beacon of sophistication and grace, captivating all who cross its path.

Our impact extends beyond fashion, with a formidable social presence that commands attention. With a staggering +1.8 million organic followers, our reach surpasses 15 million across Instagram, Facebook, and TikTok platforms.

At Jovani Fashion, we understand the power of social media to inspire and captivate. Our robust online community, spanning Instagram, Facebook, and TikTok, engages with our brand’s essence, showcasing the allure of our designs and the transformative moments they bring.

Discover a glimpse of our dedicated team members below. They are part of our diverse staff, all working to fuel our brand’s success.