“We don’t make dresses for just one type of woman; We make them for every woman.”
-Julie DuRocher, Design Director
With a vision of creating a glamorous world of designer dresses, Jacob Maslavi founded the now world-renowned brand Jovani Fashions in 1983. Making his dream a reality, his sons, Saul and Abraham have continued their father’s vision by expanding their brand of evening wear to fit every aspect of a woman’s life. The unique styles and creative twists on the classics that Jovani is known for have made it a go-to designer for special occasions around the world.
Jovani Fashions is based in the heart of New York City’s garment district; it is a dress manufacturer and wholesaler that produces its own designs, advertising and marketing. It is best known for making fashion-forward and classic designs that women and girls all over the world admire. With the growth of the eveningwear market, Jovani has also continued to grow their collection beyond just evening dresses, and now has a variety of collections that range from ready-to-wear, social, mother of the bride, cocktail, pageant and bridal. Because of the wide selection available, Jovani is not just a one-time shopping experience. Instead, Jovani continues to follow women through every major life experience. From bat mitzvahs to prom, nights out on the town and galas, Jovani is a perfect choice for any woman to make a glamorous statement wherever she goes.
Jovani Fashions is an internationally recognized brand and is presently available in over 2,000 stores worldwide to include Neiman Marcus and Harrods as well as specialty boutiques. Over one million unique visitors frequent Jovani.com (Jovani’s non-commerce based website) each month to see and be inspired by the latest Jovani fashions. It started off as a small 10-person business and has grown to over 50 employees. As a family owned company, Jovani has continued to run as such, although their customer base and demand has grown exponentially with retail sales of over $125 million per year, making it a major player within the evening apparel market. The officers include President, Chairman and CEO, Saul Maslavi and Vice President, Director and CFO, Abraham Maslavi. They are devoted to managing the operation of the business and affairs of the corporation to promote long-term shareholder value.
The company’s main focus is to provide an amazing product that is not only affordable when compared to the quality, but to also bring out the inner beauty of all women who wear these fabulous dresses. From Kansas City to Dubai, Jovani has made an impact on its customer base as a brand that will not only provide you with the best product, but will also continue to grow with you.
Meet Our Team
Discover a glimpse of our dedicated team members below. They are part of our diverse staff, all working to fuel our brand’s success.
Saul Maslavi
President and CEO, Jovani Fashions
Saul Maslavi is a visionary entrepreneur and fashion industry luminary widely renowned for his transformative leadership as President and CEO of Jovani Fashions. With an unwavering commitment to innovation and a keen understanding of global fashion trends, Maslavi has propelled Jovani Fashions to the forefront of the haute couture world.
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Abraham Maslavi
Co-Founder – Jovani Fashions
Abraham Maslavi is a visionary entrepreneur and co-founder of Jovani Fashions, an industry-leading powerhouse in haute couture and luxury evening wear. With an unwavering passion for creativity, innovation, and style, Maslavi has played an integral role in shaping the fashion landscape, elevating Jovani to a global standard of excellence.
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Julie DuRocher
Design Director
Julie DuRocher, a visionary Design Director whose creative ingenuity has redefined the world of fashion. With a legacy marked by transformative leadership and a penchant for pushing artistic boundaries, Julie stands at the helm of New York’s prestigious fashion powerhouse, Jovani. From enchanting cocktail dresses to resplendent couture gowns, Julie’s designs epitomize artistry and elegance, leaving an indelible mark on runways, red carpets, and beyond.
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Felicia R. Garay-Stanton
PR Manager
Felicia Garay-Stanton is a dynamic PR and Marketing professional in New York City. A graduate of the University of Maryland’s Philip Merrill College of Journalism, her expertise lies at the intersection of fashion, media, and innovative communication strategies.As the driving force behind Jovani’s marketing and PR team, Felicia has successfully launched two women’s wear brands and elevated social media engagement while expanding brand awareness. Her hands-on approach extends from art direction in photoshoots to model selection and final retouching.
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