Best Selling Mother of the Bride Dresses

Best selling mother of the bride dresses represent the styles customers order most frequently for their children's weddings. These customer favorites earn their ranking through repeat purchases, low return rates, and positive feedback from mothers who wear them to ceremonies and receptions. Jovani tracks sales data to identify which silhouettes, colors, and details resonate most strongly with mothers shopping for wedding attire. Our best sellers span A-line, column, and tea-length styles across beaded, lace, and crepe fabrics. Available in sizes 00 through 24 with the same construction quality across our entire mother of the bride collection.

Plus Size Mother of The Bride DressesLong Mother of The Bride Dresses
Plus Size Mother of The Bride Dresses
Long Mother of The Bride Dresses
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Model wearing Jovani dress 43757.
Model wearing Jovani dress 43757.
6 Colors

Off-Shoulder Mermaid Gown with Dramatic Ruffled Sleeves 43757

Price range: $998.00 through $1,138.00
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Model wearing Jovani dress 43273.
Model wearing Jovani dress 43273.
4 Colors

One-Shoulder Mermaid Gown with Dramatic Floral Detail 43273

Price range: $913.00 through $1,000.00
strapless mermaid floral dress 42028
Back view of metallic navy evening gown in jacquard fabric
4 Colors

Strapless Metallic Navy Mermaid Gown With Side Drape 42028

$1,087.50
silver off the shoulder ball gown 41198
3 Colors

Off Shoulder Steel A Line Gown With Sheer Beaded Bodice 41198

$1,237.50
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strapless navy ball gown 41188
Back view of A-line navy evening dress with 3D rose detailing
3 Colors

Strapless Floral Embroidered Navy Gown With Full Skirt 41188

Price range: $1,063.00 through $1,188.00
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Elegant brocade evening gown with dramatic back bow detail
back view of mermaid floral dress 41131
3 Colors

Metallic Floral Strapless Mermaid Gown With Bow Back 41131

Price range: $1,125.00 through $1,250.00
mermaid taffeta green dress with floral detail 40206
Back view of fitted green formal gown with rosette sleeves
6 Colors

One Shoulder Hunter Green Gown With Floral Sleeve 40206

$800.00
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Hunter green gown with crystal shoulder detailing and chiffon cape
Back view of green formal cape gown with jeweled shoulders
2 Colors

Green Cape Gown with Embellished Shoulders 40000

Price range: $1,375.00 through $1,625.00
v neckline dress 0635
mermaid off the shoulder dress 0635
2 Colors

Jacquard Mermaid Gown with Floral Embroidery 00635

$987.50
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Model wearing Jovani dress 45077.
back of beaded dress 45077
1 Colors

Elegant Cape Gown with Beaded Bodice and High Neckline 45077

Price range: $1,375.00 through $1,500.00
Model wearing Jovani dress 44843-1.
Model wearing Jovani dress 44843-1.
3 Colors

Off-the-Shoulder Gown with Beaded Pattern and Cascading Overlay 44843

$1,062.50
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strapless green ballgown 44369
Model wearing Jovani dress 44369.
3 Colors

Strapless A-Line Gown with Textured Floral Motif 44369

Price range: $1,125.00 through $1,250.00
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royal one shoulder dress with details on the shoulder 44345
royal blue taffeta one shoulder dress 44345
5 Colors

One-Shoulder A-Line Gown with Dramatic Ruffle Detail 44345

Price range: $863.00 through $963.00
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off the shoulder beaded mob dress 43808
off the shoulder a line dress 43808
2 Colors

Off-the-Shoulder A-Line Gown with Embellished Detail 43808

Price range: $938.00 through $1,063.00
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Model wearing Jovani dress 42927.
Model wearing Jovani dress 42927.
3 Colors

Strapless Ruffled Gown with Asymmetric Flare 42927

Price range: $1,125.00 through $1,250.00
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off the shoulder ball gown 41198
black off the shoulder embellished ball gown 41198
3 Colors

Off-the-Shoulder A-Line Gown with Sheer Beaded Bodice 41198

Price range: $1,375.00 through $1,625.00
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Model wearing Jovani dress 41134.
Model wearing Jovani dress 41134.
3 Colors

Strapless Textured A-Line Gown with Cascading Ruffle 41134

Price range: $1,125.00 through $1,250.00
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Elegant One-Shoulder Textured Evening Gown Front View
Glamorous One-Shoulder Evening Gown Full-Length Design
3 Colors

Elegant One Shoulder Textured Evening Gown 41130

Price range: $998.00 through $1,123.00
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Model wearing Jovani 45072 green gown with sweetheart neckline in front view.
Back view of model in Jovani 45072 green gown with intricate embellishments.
1 Colors

Embellished Off-The-Shoulder Gown with Illusion Bodice 45072

Price range: $1,163.00 through $1,250.00
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Model wearing Jovani 43126 dress with asymmetrical neckline in purple.
Model showing back of Jovani 43126 dress, cascading ruffle detail in purple.
6 Colors

One-Shoulder Gown with Cascading Ruffle Detail 43126

Price range: $938.00 through $1,063.00
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Model wearing Jovani 45073 with a one-shoulder neckline and detailed beadwork in beige.
Back view of model wearing Jovani 45073 showcasing intricate detail work on a fitted silhouette gown in beige.
1 Colors

One Shoulder Embellished Gown With Dramatic Sculpted Detail 45073

Price range: $1,213.00 through $1,375.00
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Back view of Jovani 45071 beige gown with flowing skirt
2 Colors

Strapless Sequin Gown With Ruffled Detail 45071

Price range: $1,188.00 through $1,313.00
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Model wearing Jovani 44843 in a full-length beige gown with beadwork and off-the-shoulder neckline.
Back view of model wearing Jovani 44843, showcasing intricate beadwork and a graceful drape.
3 Colors

Off-the-Shoulder Sequined A-Line Gown with Draped Bodice 44843

Price range: $1,125.00 through $1,250.00
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Model wearing Jovani 42427 gown from the back with nude sequins and sash.
Model showcasing front of Jovani 42427 with shimmering sequins and elegant sash.
1 Colors

Beaded Strapless Gown with Satin Sash Overlay 42427

Price range: $1,238.00 through $1,388.00
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Model wearing Jovani 31137 strapless pink mermaid dress with side ruffles
back of pink mermaid evening dress 31137
2 Colors

Strapless Ruffled Mermaid Gown with Textured Fabric 31137

Price range: $1,125.00 through $1,250.00
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Model wearing Jovani 25666 blue gown with off-the-shoulder neckline
Back view of Jovani 25666 blue off-the-shoulder dress
2 Colors

Off-Shoulder A-Line Gown with Textured Fabric 25666

Price range: $1,125.00 through $1,250.00
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Model wearing Jovani 42137 black evening gown with embellishments, front view
Model wearing Jovani 42137 black evening gown, back view with draped overskirt
2 Colors

Strapless Black Beaded Gown with Voluminous Satin Drape 42137

Price range: $1,248.00 through $1,388.00
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Model wearing Jovani 40317 mint multi dress with one-shoulder neckline and bow detail.
Back view of model in Jovani 40317 mint multi dress with textured fabric.
1 Colors

Elegant Mint Multi One-Shoulder Gown 40317

Price range: $1,125.00 through $1,250.00
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Model wearing Strapless Blue Gown with Silver Floral Embellishments 39261
Model wearing Strapless Blue Gown with Silver Floral Embellishments 39261
2 Colors

Strapless Blue Gown with Silver Floral Embellishments 39261

Price range: $1,125.00 through $1,250.00
Sold out
Model wearing Jovani 42409 navy gown with off-the-shoulder neckline from the front view.
Model showing the back of Jovani 42409 navy gown.
10 Colors

Navy Off-Shoulder Gown with Beaded Cuffs 42409

Price range: $1,125.00 through $1,250.00
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model wearing Jovani 42028 gunmetal gray gown front view
model wearing Jovani 42028 gunmetal gray gown back view
4 Colors

Gunmetal and Gold Strapless Gown with Cascading Ruffle 42028

Price range: $1,088.00 through $1,213.00
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Model wearing Jovani 40596 burgundy gown with off-the-shoulder ruffled neckline and mermaid silhouette.
Model in Jovani 40596 burgundy gown back view with ruffled off-the-shoulder neckline.
4 Colors

Wine Off-Shoulder Gown with Dramatic Ruffled Sleeves 40596

Price range: $975.00 through $1,125.00
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Model wearing Jovani 40296 green dress, off-the-shoulder, front view.
Model wearing Jovani 40296 green dress, off-the-shoulder, back view.
4 Colors

40296 Green Off-Shoulder Gown with Textured Fabric

Price range: $1,063.00 through $1,188.00
Sold out
Model wearing Jovani 40295 in metallic green with square neckline and cap sleeves, A-line silhouette, front view.
Model wearing Jovani 40295 in metallic green, back view showing A-line silhouette and cap sleeves.
2 Colors

Gold Textured Cap-Sleeve Gown with Square Neckline 40295

Price range: $1,125.00 through $1,250.00
Sold out
Model wearing Jovani 40206 green mermaid gown with a one-shoulder rose detail from the front.
Model wearing Jovani 40206 green mermaid gown showing the back view.
6 Colors

Green One-Shoulder Gown with Large Floral Accent 40206

Price range: $800.00 through $925.00
Sold out
Model wearing Jovani 40044 green mermaid dress with ruched detailing and ruffled sleeves
Back view of model wearing Jovani 40044 green dress with V-back design
3 Colors

Green Textured Mermaid Gown with Ruffled Sleeves 40044

Price range: $1,125.00 through $1,250.00
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What Makes These Best Sellers

Best Selling Mother of the Bride Dresses earn their reputation through consistent customer demand rather than marketing. These styles reach top performance through repeat orders, low return rates, and strong feedback from mothers who wear them to ceremonies and receptions. Jovani evaluates purchase patterns across retailers and direct channels to identify Best Selling Mother of the Bride Gowns that continue to perform reliably season after season. The result is a refined selection that photographs beautifully alongside the bridal party, fits reliably, and delivers the elegant impact mothers expect.

Best Selling Silhouettes

A-line mother of the bride dresses consistently rank among Best Selling Mother of the Bride Dresses for their universal flattery and comfortable movement throughout long wedding days. Sheath mother of the bride dresses appeal to mothers wanting sleek, modern elegance, and are often chosen as a Best Selling Mother of the Bride Dress for that clean, polished look. Short mother of the bride dresses offer practical elegance for outdoor ceremonies and garden receptions where floor-length hems become impractical.

Colors That Sell

Classic colors dominate best seller lists because they coordinate with wedding color schemes without competing. Blue mother of the bride dresses remain top sellers for versatility across formal and semi-formal weddings. Nude mother of the bride dresses appeal to spring and summer ceremonies. Purple mother of the bride dresses perform strongly for fall and winter weddings.

Fabrics in Top Sellers

Lace mother of the bride dresses rank highly for their timeless elegance and romantic texture, making them a frequent choice within Best Selling Mother of the Bride Dresses. Beaded mother of the bride dresses attract mothers wanting subtle sparkle that photographs beautifully. Chiffon mother of the bride dresses provide flowing movement ideal for outdoor and destination weddings, and are commonly included among Best Selling Mother of the Bride Gowns.

Wedding Formality

Best sellers cover every wedding formality level. Black-tie ceremonies call for long mother of the bride dresses with elegant embellishment, including options that many shoppers recognize as a Best Selling Mother of the Bride Gown. Semi-formal weddings find perfect options in tea-length and midi styles. Garden and outdoor weddings benefit from lighter fabrics and shorter hemlines. The versatility of our best sellers means mothers find appropriate options regardless of venue or dress code.

Construction That Earns Trust

Best sellers share construction details that mothers value during long wedding days. Steel boning through bodices provides shape and support without discomfort through ceremonies, photos, and receptions. Full lining prevents transparency and adds comfort against the skin. Reinforced seams handle the movement of dancing and celebrating. These details may not show in photos but drive the satisfaction that creates repeat recommendations.

Find Your Best Seller

Browse Jovani’s collection of Mother of the Groom Gowns to find the proven styles customers choose most often. Each dress is constructed with premium fabrics and internal support designed for all-day comfort at weddings. Visit an authorized retailer to try best sellers in person and understand why these styles earn their ranking.