Jovani It Girl

The Jovani It Girl Contest is Back for Cycle 17!

Sixteen successful cycles and counting! Jovani It Girl Cycle 17 is back for Spring 2025, along with our sister contest, Jovani Elite! After nine amazing years of working with hundreds of talented women from across the country, we’re on the lookout for a new wave of contestants to join us in Atlanta, GA this April. Along with the coveted Jovani It Girl title, we’re excited to welcome women ages 28 and up to compete in the Jovani Elite contest! At Jovani, we’ve always believed that glamour has no limits, and we can’t wait to expand our It Girl family. This year, we’ll be showcasing our new collections on the runway with models of all ages, shapes, and sizes!

As spring blossoms, our It Girl semi-finalists will strut down the runway in Jovani’s latest homecoming dress designs, all while competing for scholarships, prizes, and, of course, a chance to fly to New York this summer to be featured in a styled Jovani video shoot! If you’re between the ages of 17-27 and you’re ready for a week full of glamour, new friendships, and unforgettable memories, apply today by filling out the form below. And don’t forget to follow us on Instagram @jovaniitgirl for all the latest updates!

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Additional Details:

For your entry into the Jovani It Girl Contest to qualify for our spring edition, you must follow @JOVANIFASHIONS and @JOVANIITGIRL on Instagram as well as tag a photo of yourself using the hashtags #JOVANI and #JOVANIITGIRL. Your Instagram profile must be on public to qualify.

If selected to move on to the second round, you must schedule a Zoom video interview with the JOVANI It Girl coordinator. Further details will be sent to those selected.

Contestants chosen must be available for Semi-Finals: March 30, 2025 - April 03, 2025 AND Finals: July 12-17, 2025 OR July 19-23, 2025 (exact FINALS dates TBA).

Model in a black V-neck gown posing by a window with a vase of flowers Three models sitting together in elegant gowns with a cityscape background Two models in matching turquoise outfits holding JOVANI magazines
Three models in floral gowns posing outdoors Model in a short sequin dress posing at the entrance of a JOVANI store Model in a pink gown with flowing fabric standing on a rooftop
Model in a gold pleated gown spreading the skirt wide Two models in white and black suits posing against a wall Two models in floral gowns posing on a rooftop with a cityscape background
Model in a green and white floral gown writing 'XOXO' on a mirror Model in a red gown with floral details posing against a white wall Two models in orange and pink gowns laughing outdoors
Model in a sparkling silver gown posing on a rooftop Model in a purple gown with flowing fabric posing in a modern building Two models in pink gowns posing in a modern building