Couture Dresses

Jovani couture collection is about opulence - fused with the highest level of craftsmanship and latest fashion trends. Couture designs are symbols of artistic expression and beauty, and Jovani’s red carpet worthy pieces are finely crafted with meticulous attention and love. Our couture dresses are all original pieces with jaw-dropping statement features. They are often embellished with sparkling Swarovski crystals, intricately beaded in unique patterns and tailored to perfection to create the most refined dress cut that fit beautifully to flatter your figure. Ready for your special occasions, these couture dresses are available in many style variants including various bodices, color options and fabrics for you to choose from.


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Couture gowns are made to transform you. Jovani prides itself in empowering you and making you feel beautiful. Our collection includes a wide array of silhouettes to select from, including the classic ball gown with traditional full skirt and sweetheart neckline that is perfect for a formal ball or dance such as prom. For a modern look, opt for a trendy mermaid dress that extenuates an hourglass figure and creates a flattering shape. As well as a diverse range of dresses, you’ll find our styles available in a range of sizes (00 – 24 plus size) and with many luxurious details such as embroidery, embellishment and sheer panels.  Choose a Jovani Signature dress as worn by our A-list celebrity clientele and prepare to have a red carpet moment of your own.