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Wedding Dresses 2020 Collection

When you make a bridal appointment at one of our Jovani retailers, it is a great idea to come prepared with style ideas. This includes the shape, the color, the fit, and so much more. The custom details are what make the dress as a bride special and unique to your special day. Jovani bridal ball gowns have it all, along with the ability to customize any style. We are known as one of the best designers of couture wedding dresses. Our collection offers you so much diversity, design and allure to filter through.

Where to Buy Wedding Dresses

Jovani has retailers across the country who specialize in bridals. Visiting a boutique or store is a great way to get a true feeling for how a designer dress looks and feels. You can visit our website to search for a Jovani retailer shop near you. They can help you find out the price for any gown as you start your search.

When you go wedding dress shopping at one of these stores, you will be able to experience the dress in real-time. You can still buy online through official stores that offer the best price. If the retailer does not have your size or the precise style you would like, you can talk to their alterations department. You can also create a custom white couture gown order online which is ideal for any bride. Whatever you decide, Jovani hosts a beautiful collection of wedding dresses for you to shop for in 2020. Our designers create sleek yet traditional options for every bride.

The Secret to the Perfect Dress

The best place to start is by picking your dream bridal dress by style or shape. Do you want something form-fitting or loose and flowing? A princess ball gown or a sleek mermaid? Ask yourself what kind of bride you are and make a filter list for your shopping appointment. You should also consider what accessories you'll add.

Wedding dresses come in so many style options, even in two pieces in some cases. Each has its own allure and suit a different location. Knowing what sort of silhouette you want will help you enjoy your bridal appointment more. It makes your dress search much easier as you look through our collection.

What goes into a bridal dress exactly? A dress’s silhouette includes the waistline, the skirt length and shape, and the sleeves. All these change the way a dress will fit you. From simple informal wedding dresses to elaborate ball gowns, Jovani has many popular options for a bride to choose between. It doesn't hurt to test out a few styles to see which fits you best!

Mermaid & Trumpet

A mermaid silhouette is a classic, sensual shape that has a timeless appeal. If you prefer a form-fitting dress, try one on during your shopping session. Our collection has a wide variety of mermaid wedding dresses, each a different style from the last. This is perfect for the bride looking for elaborate detailing like embroidery and sequins. It can be a stunning simple wedding gown too. 

A-Line Ballgowns 

An A-line is a great choice for the bride searching for more modest wedding dresses. With a typically fitted bodice, the ball gown dress gains volume to include a flared skirt. It is a classic silhouette, with a beautiful full skirt. There are A-line bridal dresses in all sorts of fabric types, as well. This ball style can pair up with a range of accessories.

Short Wedding Dresses

Have you ever considered a short wedding dress? Most women do not, but these beautiful and fun mini or tea-length dresses are perfect beach wedding dresses. You can find above the knee, knee-length, or tea-length (past the knee) short bridal dresses by Jovani. The length is great for more modern weddings or an unusual location. You can even find this style at a cheaper price. We suggest trying one on during shopping.

Sheath & Bodycon

For the curvier bride who is searching for a form-fitting bridal gown, a sheath dress might be the ideal shape. It's also great if you want to show off your figure in a bodycon wedding dress. The sheath style is all about hugging your shape in a sexy and sophisticated way.

Sleeve Lengths

Every bride needs to decide between strapless, sleeveless, cap sleeves, three-quarter sleeves and long sleeves. You also have options such as spaghetti straps, off-the-shoulder, one-shoulder, and bell sleeves. These range from simple to modern. Simply select which option has the best allure to you.


The neckline allows for a bride to choose a more sexy or modest look without compromising the shape of the dress. When choosing your wedding gown, you'll be able to select from many styles. This includes sweetheart, high neck or crew, illusion, v-neck, halter, and jewel. The neckline should flatter your bust and fit you beautifully.

Which Jovani Wedding Dress Speaks to You?

When you search through Jovani’s designer bridal dress collection, you will experience all these silhouettes for your big day. Jovani is here to help you enjoy your wedding day in the most beautiful couture gown your heart can conjure up in any style you prefer. Fall in love with our new arrivals collection today and see for yourself – your dream dress is here! Now all you need is accessories, hair, and makeup.


People Also Ask

How much is the average wedding dress?

The average cost of a wedding dress is around $1,100. Every bride spends according to her own budget. Many take advantage of sale seasons or wait until there are discounted dresses before they make their purchase. 

When should you start shopping for a wedding dress?

It's a good idea to begin shopping for a wedding dress as early as possible. Leave at least 10 months to find your dress and to make any alterations you may need, or to place an order if your favorite isn't in stock in your size. 

What are the different silhouettes of wedding dresses?

There are many silhouettes you can select for your wedding dress. The most popular styles include the mermaid dress, the classic ballgown silhouette or a sheath fitted style. You can also find pleated and ruched dresses or empire waist gowns. 

Who buys the bride's dress?

Who buys the bride's dress will be different for everyone. Sometimes, the groom or his family will suggest paying for it, while other times the bride or her side of the family may decide to cover the cost. It's up to each family or person to make that decision. 

How do I choose a wedding dress for my body type?

You can choose a wedding dress to suit your body type by figuring out which shape you are such as pear or apple for example. If in doubt, visit your nearest Jovani retailer bridal boutique. Each store has an amazing staff who can help you pick a dress that perfectly fits and flatters your shape flawlessly.

How many wedding dresses should you try on?

Try on as many wedding dresses as you need to until you find the perfect one. You can make a special appointment with your local Jovani retailer boutique to try on a wide variety of bridal gowns and see which one is your perfect match. 

What can I do with my old wedding dress?

Your old wedding dress can be kept to pass it along to your children in the future, or it can be altered into something new such as an anniversary memento, or a different type of dress. You can also choose to donate your wedding dress to a charity or a person who needs it. 

What style wedding dress is most flattering?

One of the most flattering wedding dress styles is the ballgown silhouette. This has a traditional look with a full A-line skirt and fitted bodice. This will make you feel like a queen as you walk down the aisle and pairs up beautifully with a full veil for a dramatic bridal look.