Begin shopping for your new Jovani dress at Lace in Myrtle Beach, SC. This authorized Jovani retailer sells our original designer collections of formal and semi-formal dresses. Find designer wedding dresses, bridesmaid gowns and sexy going out designs, all ready for you to select from. All sizes and shapes are catered for, including many color choices and various fabrics. No matter what age or event you want a dress for, this store is the ideal place to find the perfect fit. The store's staff can help with measurement and size choices, with an option to see dress prices, sale deals, or make an order from our warehouse. A full variety of dress styles are currently in stock including halter cocktail dresses and sleeveless ballgowns.