Prom Dresses - 2019 collection

Our prom dresses are designed in unique styles by our well-known Jovani Designers. Browse the collection of prom dresses set for 2019 by style, colour, and body type. We have everything from simple long dresses to a stunning short dress for prom. From your classic plain red, black and white dresses all the way to floral-patterned dresses and everything in-between. Jovani Prom dresses come in a variety of styles and fits, as we know everyone wants something different nowadays for their special day.


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Rose Gold Mermaid Prom Dress 62517

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Welcome to Jovani

We are a leading prom dresses supplier and pride our brand on delivering the finest prom dresses for our customers. Here at Jovani, we can help point you in the right direction and will try to tailor a prom dress service for your individual needs. When you walk through our website, we try to show you the elegant collection of dresses we have on offer. Our website can point you in the right direction when it comes to picking out the best parts of the dresses you love. We are highly experienced and know how important it is to make your prom night the best night of your life as it is a night that you will never forget.

Ensuring that we deliver a service you can be happy with is the first step – the second step is ensuring that we put together a prom dress you can be ecstatic with. Whether you wish to get an elegant, flowing prom dress or a short length attractive dress, we have a number of dress options to suit your every need.

Our team have a keen eye and know what colors work well with what. We try to walk hand in hand when it comes to working with a customer and trying to find the perfect dress for them. Ensuring that the colours work, combine well with your skin tone and eye colour are just some of the details that are made available to you.

Your prom night is hugely special both for you, your family and for us here at Jovani. Our reputation is built on making sure all customers are happy with the quality and aesthetic of our dresses and is also built on making sure that our customer service never falls below outstanding. We work with dress fitters that have a combined experience within this industry of over 50 years. We have dedicated our lives to delivering beautiful, elegant dresses. We maintain class in all of our dress designs and as much as we like to give or customers’ free reign on their dress choices, our site experts also like to express an opinion on what they think works and what can be changed on the dress design. Here at Jovani, we have a particular eye for detail and leave no stone unturned when it comes to delivering the dress of their dreams to the customer. From delicate jewellery placement to elegant dress detail, we make sure that every dress is made perfect for the customer. Whether you are looking for a subtle dress that oozes class or a vibrant dress to really help you stand out from the rest, our team can really help provide you with the dress of your dreams. We understand customer preference and we try to make it as easy as possible for the customer to understand the different prom dress designs we make available. We are always on the hunt for the latest prom dress designs and work closely with the suppliers to ensure that all of the newest looks are there for you to see.

Our close work with these various designers means that all of our dresses are made available as soon as possible, so we are never behind on the latest fashion trends. This probably why celebrities are often seen in our dresses, we have had everyone from actresses, to signers through to athletes wear our Jovani dresses.

Save Big and Shop Using Our Buyers Guide

If you don’t know what prom dress to wear for your graduation nightare you thinking about wearing a long party dress or do you just love how a short one looks? You can choose between a large variety of colors such as black, white or even pink dresses. You can pick onethat best suits your style and expresses your personality most.

Our website has a wide variety of long-sleeved prom dresses, mermaid or a two-piece prom dress, the most beautiful lace dresses, V-neck dresses, dance dresses and more for sale. Dive into the complete 2019 collection where you can choose between having it shipped today or visit our favourite retailers around the world and purchase the most beautiful pieces. From long-sleeved, mermaid, two-piece, gorgeous lace prom dresses, halter or V-neck and many more.

You can also participate in our monthly giveaway to save big and have the opportunity to win the garment of your dreams. There are 10 lucky winners each month who receive their dream prom dress.

When the school stage has come to an end it is the opportunity for every girl to bring their best fashion and create memories that will last a lifetime. However, what if you haven't decided on the dress to wear? Graduation is an important event to share with family and friends. Therefore, the idea is to wear a dress that makes you look amazing but most importantly make you feel comfortable without leaving out your style and personality.

How to pick your perfect prom dress

Before starting the dress selection, keep in mind the budget and talk in advance with those who are going to help you pay for it (like your parents). If you are looking for comfort, quality, and a stunning design, you've made the right choice to go for a brand that specializes in dresses for significant occasions like Jovani. Some people tend to think that designer prom dresses are pricey, but with our range that is no longer a rule. Jovani has all the values the teenagers are looking for: a dress that makes them feel like fairy tales princesses in anybody shape: Rectangular, triangular, hourglass-shaped, inverted triangle shaped, and pear-shaped. Everyone needs a particular cut to look their best and make sure their best attributes get accentuated and the less favourablehidden. If you are a fashionista who likes to acquire the latest trends you should aim for our most recent collection which is very affordable but, previous models are also part of our online catalog, this way you can reduce the cost even more.

5 Tips To remember before choosing your favorite prom dress or gown


We recommend looking at catwalks and red-carpet events, it will help make your decision easier. Look at people who are your height and size as this will help you choose a dress that fits your figure the right way. Don't try to fit in a dress that is too small for your size; a narrow garment and unattractive folds will only make you look wider. All this plays a part in getting to know your body and learn how to project your unique beauty.


Create a balance, fair complexions go well with red or navy blue. Also, Dark skin looks beautiful on pastels like yellow, pink or white.

Accessories should align

Collars, earrings, tiara, heels improve your figure and posture. Remember that it is always better to dress a little bigger so you can fix it later on, to one that no longer has a solution.

Choose matching shoes

The shoes that you choose must match the color and style of your dress. Usually, you will want to select the dress before deciding what shoes you will wear with it. When choosing shoes, keep in mind that they should be comfortable enough to walk and dance throughout the night. The way your shoes look is even more important if you wear a short dress since your shoes will be exposed. Don't worry about wearing flat shoes, but be sure to choose ones that are elegant enough to combine with a semi-formal dress. It is wise if you decide to go for the heels, choose ones that are low. Most girls can wear low heels for an entire night, even if they have had little experience with heels. On the other hand, extremely high heels can make you sloppy and leave you with painful feet at the end of the night.

Choose a prom dress that fits your figure the right way

Do not try to adopt a dress that is too small for your size. The narrow dress and the unattractive folds only make you look wider. All this advice is part of getting to know your body and show your beauty.

An infinite list of the best of Prom Haute Couture

Mermaid Prom Dresses

This beautiful silhouette is fit at the top and loosens at the bottom. Featuring a tail, it opens when it reaches the height of the feet, giving a flared shape in that area. In Jovani we have a vast amount of mermaid-cut dresses. You can get them in varying fabrics - metallic, silk, tulle, gauze, etc. and each of them has something different to make you stand out.

Red Carpet Dresses

Many people love red carpet dresses for prom! It captures the essence of the carrier and the event turning into sexy, elegant and unique dresses. The dresses whether long or short, make you look and feel like a star of the big screen, where glamor and beauty reign, immortalizing your perfect image.

Traditional Ball Gowns

These are the exact combination of fashion and trends with the best of vintage or retro. It depends on you to create a harmonious appearance with the right accessories and ensuring they are consistent with your dress at your prom party. The distinction between the traditional and the boring relies on your ability to combine.

Two Piece Dresses

If you have a risky and innovative personality, this may be your best choice because of the endless alternatives such as color combination, the amalgam of textures and volumes. Besides, the top can be a blouse with straps or long sleeves; the skirt, piped, reaching the floor, the sky's the limit. You must take into account the originality and distinction that the dress can give you. Don't run away from taking fashion risks – this allows you to reinvent your style. Without a doubt, using a combination of this caliber would make your look one of the most commented of the party. Choose one that makes you look gorgeous and feel empowered; this combination doesn’t necessarily have to be excessively revealing.

Blush Prom Dresses

This looks especially great as a fitted look or featuring embellishment/bead-work. This can include other light neutral tones such as champagne, taupe and pastel hues too.

Lace Dresses

If you are looking at shopping for a lace dress to take to prom, this fabric choice adds texture and is very elegant. You can find it in many colors and dress styles including pieces with cutouts and high leg slits.

The Necklines

For events like prom, it is not ideal to use a very low neckline, because you will be sharing with not only your friends but your teachers and parents will also be there as chaperones. Rule number one for the necklines: know your body well.

Try On Different Models

In order to shop for the perfect dress, you do not have to settle with the first model that seems "ok", you should instead try on as many different models of dress as you can, so that you can be clear about the fits and choose your favorite. This allows you to choose the one which goes best with your personal style.For example, if you want to highlight your breasts, choose a model in cut A. If you use rhinestones in the dress, you probably won’t want to wear many gems, preferably just earrings, ring, and bracelet. The size of the earrings will depend a lot on the hairstyle and the neckline of the dress. Also, you can choose a clutch. Try to bring the essential, a little makeup, documents, and keys. Jovani knows the burst of feelings behind the selection of the ideal prom dress. Among those emotion reign joy and confidence of looking fantastic in your prom party.

2019 Prom Trends

This year the girls have been quite radical, and the trend went very fluid. 2019 fashion is bust framed with halter neck, wide stripes, and sashes that encompass the waist and part of the thorax, skirts with much flight from the waist down, roundabouts style. There are also overlapping layers, and a novelty is that roundabout skirts bring an opening.

This isn’t to say in 2019 that the classics are going to be forgotten, there will always be a place in prom for a long elegant dress and we always advise our customers to pick something which flatters their body and also something they are comfortable in because if you’re not comfortable you will struggle to enjoy the night.

If you have any further questions you can go to one of our stockists try on any of the dresses that you see above and our stockists who have been professionally trained by staff at Jovani will help you in any way possible to select the perfect dress for your prom. We have a large range of dresses so you can try on as many as you like and make sure you are truly happy with your choice, we also have online stockists in case you can’t make it to a local shop.