Custom Designed mother of the bride dresses:

Choose from several lengths, styles, silhouettes, and fabrics to find the perfect dress for your body type.

Latest Styles:

Explore our new arrivals selection with new dresses added weekly!

Exclusive Designer Fashion

Feel beautiful at your special event with a memorable mother of the bride dress. Dress up your look in a classic or modern style.

Jovani offers you the best quality MOB gowns, elegant bridesmaid dresses, and bride dresses for a low price. With over 3000 stores in the united states and worldwide, shopping has become so easy.

Sort through our full selection of dresses to find your perfect fit in many colors and sizes for your daughter's big day. 

What Color and what style of dress is perfect for the mother of the bride?

Consider various vibrant colors if you're looking for the perfect way to use your art skills and personal style.


Colors such as fuchsia, green, navy blue, gold, and silver are just some ideas! Search for any neckline or silhouette.

Find a jacket dress in champagne or a sophisticated mob dress with a detachable shawl in orchid, pink, lavender, or navy blue. For a gorgeous look, choose a celebratory design, "mother of the bride dresses" featuring lace and long sleeves for your joyous occasion.

What does a plus-size mother of the bride or groom wear?

Choose a timeless look, such as a mermaid fishtail gown. You can buy long sleeves, a long lace mother of the bride dress, or a lovely ballgown with a boat neckline. A classic evening dress with the right neckline, colors, and sleeve length will add to your final outfit.


  1.  Perfect colors, lengths (long and short mother of the bride dresses), and necklines. Perfect for any shape and size.
  2. Size options are available to fit every body type.
  3. Fit experts are available at Jovani stores to help with measurements.
  4. You can match elegant strapless gowns with items such as a jacket or shawl.
  5. Dresses are available in any length, including tea, ankle, and knee-length. 
  6. Dresses are made in stunning colors such as gold, red, and blue.
  7. The dresses in this collection will make your summer weddings sparkle! Choose from cream, gold, or light pink colors to show off that stunning dress you've dreamed of wearing.
  8. What's more summer than a beautiful dress? We've got the perfect option for you. Our floral-inspired and print fabrics or french Lace Gowns will make your special day even better!

Jovani is a stylish yet straightforward brand that caters to the modern woman. They have the chic and simple mother of bride dresses available through authenticated retailers or an official online store. With options in any neckline or silhouette, look like A line, strapless, Taffeta, organza, satin, and lace.

We imagine these beautiful embroidery gowns were made for a garden wedding surrounded by romantic flowers and lush garden vegetation. Wear yours on strappy heels if your wedding is outdoors.

Chic and simple mother of the bride dresses are available through authenticated retailers or an official online store. Perfect options for your daughter's wedding in any neckline or silhouette are A line, strapless, Taffeta, organza, and lace.

We all know how important the mother of the bride dress is, but what if your daughter has a different color or style preference Jovani Perfect Mother Of The Bride Dresses are available to match any wedding gown!