Posted: 12th January 2018
Preparations for prom season 2018 have already begun. Visit any local boutique and you’ll see the latest prom collections hanging beautifully on display, ready for teens to visit and make that all-important fashion choice. However, more and more teenage girls are ending up sadly disappointed by their purchases. Prom shopping has become a potential minefield as more counterfeit and cheap knock-off versions of dresses flood the online market. Teens can easily be lured into purchasing a fake or low-quality dress, especially because of their frequent use of social media.
Instagram may be one source that should be held more accountable for what’s marketed and for sale through their social network. Many teenage girls are using Instagram to browse for prom dresses 2020 and style inspiration for their big night. While this is a great place to look for ideas and can be a helpful resource, it can also lead them in the wrong direction. There are many unauthorized accounts that post genuine retailer photos, add a link to their Paypal account for ‘easy’ payment, only to ship out counterfeit or knock-off versions of the dresses photographed.
This is also often replicated on other fake prom dress websites and on auction sites such as eBay......
Posted: 9th January 2018
Lace dresses are always an elegant choice for any formal event. For prom 2018, lace designs have been revamped with a fresh, on-trend twist for prom-goers. This includes red carpet inspired silhouettes such as the beautiful mermaid style, and many more jaw-dropping features such as back cut-outs, plunging necklines and leg slits.
Lace adds texture with a soft, delicate finishing touch. You’ll find designs with lace overlay from head-to-toe, or with one lace feature such as a lace bodice. We’re looking at some of the most beautiful lace gowns that are suitable for prom night 2018.
This includes pieces with on-trend colors such as vibrant deep blue, nude, silver and romantic red. Choosing a fashion-forward color that suits your skin tone is essential when selecting your final prom dress, so make sure you try on your favorites and see which shade flatters you the most.
White lace dresses have a feeling of luxury and timeless style and can be paired up with embellishment to take this look even further. Sparkling bead-work and sequins can be placed over the lace pattern to really make it pop,.....
Posted: 22nd December 2017
Jovani is passionate about making women of all ages feeling beautiful and confident. For many prom goers, their dream dress can be a financial strain and sadly out of reach. Prom may be a luxury, but everyone deserves to enjoy this rite of passage and special occasion as a teen, without having to worry about the price tag on their dress.
An entire school district is now celebrating as Jovani has donated enough dresses for every girl to choose their own dream prom dress for 2018. The Yonkers public school district, which is the biggest in the state of New York and is comprised of 8 high schools, have all been gifted with free Jovani prom dresses.
Every high school girl will be been given the chance to select and keep a prom dress for 2018. This amazing project has seen the entire Jovani organization rally together to make sure every girl in each high school in the district can find her dream gown for her special night, and will be able to hold on to that dress forever. The company is proud of their achievement and hopes to encourage others to follow suit......
Posted: 3rd November 2017
It’s never too early to begin searching for the perfect prom dress. The Jovani 2018 collection is now released, and there so many beautiful gowns to choose from! Today, we’ll check out the top 5 trends to watch out for at prom 2018.
From glittering metallic fabrics to jaw-dropping open backs, these dresses are beyond beautiful. Traditional prom silhouettes are colliding with red carpet glamour and high fashion details. This creates a star-worthy look that is also very fashion-focused.
The Jovani collection is all about borrowing from catwalk color trends. This includes pretty pastels and muted tones such as blush and champagne. On the other end of the spectrum, look out for hot pink, a deep verdant green and romantic reds.
It’s also all about couture level details. Prom dresses are no longer just simple layers of tulle. For 2018, look for figure-skimming silhouettes embellished with intricate sequins and beads. Spaghetti straps and original cutouts mean dresses are more diverse than ever.
Without further ado, feast your eyes on the delectable offerings for prom 2018......
Posted: 26th October 2017
At Jovani, we totally believe that shopping for prom and homecoming dresses is serious business. As one does with any crucial undertaking, it’s important to have at least some plan in mind when you embark on your dress shopping. Most young women have some basic ideas of what they’d like their ideal prom dress to look like. Some want something relaxed and bohemian, while others want to look like they’re on their way not to prom, but to the Academy Awards!
One of the biggest decisions you have to make when you’re shopping for a prom dress is deciding between a long or a short dress. While some girls have an obvious preference for one or the other, others find themselves on the fence. To help you figure out which look is right for you, here are the pros and cons of short and long prom dresses.Short Prom Dress Pro: Dancing is a cinch!
Sure, long gowns have a definite elegance about them, but when you’re trying to let loose on the dance floor, they can be kind of a pain. However, this isn’t a problem in a short dress......