Mother of the Bride

What Does the Mother of the Bride Wear?

You've dreamed about your daughter's wedding day almost as much as she has, and you've been by her side every step of the way when it comes to planning every aspect of her wedding. Now that your daughter has found her dream dress, as the mother of the bride, it's time for you to start thinking about your own. But what does the mother of the bride wear, exactly? You certainly don't want to upstage your daughter, but just as many eyes will be on you as the bride. You want to find a dress that's sophisticated, stunning, flattering, and, [...]

The Best Jovani Evening Dresses for Mother of the Bride

Choosing the perfect gown for your special event is exciting. However, it can quickly become overwhelming if you are not up to date with the current trends in fashion. Luckily, we specialize in maintaining the best trends for our evening gowns at Jovani. Whether you are looking for a bold and striking gown for an upcoming social event or a classic and soft look for an upcoming wedding, Jovani has the dress for you. Jovani’s collection of evening dresses features a wide range of styles for evening gowns. We understand that everyone has a personal aesthetic and wants to fall [...]

Buyer’s Guide for Mother of the Bride

A wedding day is a huge deal for the bride and groom. In many ways, it is also a big day for the mother of the bride. You watched your daughter grow up and raised her. Now, you will be giving her away to begin the next chapter of her life. In some ways, it is a celebration of you, too, because she would not be where she is without you. So, while the wedding is your little girl’s special day, why not make sure you look amazing, too?   Jovani’s Mother of the Bride dress collection features a range [...]

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