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A Guide for Choosing Alternative Wedding Dresses

Posted: 12th December 2016

The man of your dreams has finally popped the question – congratulations! Now you’re sporting a gorgeous engagement ring, and it’s time to plan the wedding. After choosing a vision for the big day, you’ve chosen a venue.

Now it’s time for possibly the most fun and fabulous of all your wedding planning decisions. it’s time to say yes to the perfect dress. But which dress to choose?

For the past few decades, wedding dresses have had a similar look and feel. The fabric is a heavy formal fabric. They are usually in a traditional silhouette.

Traditional wedding dresses also usually consist of the following characteristics. They are white, simple, floor-length, and are quite often a ballgown or mermaid shape strapless dress. But what if the traditional look simply isn’t your style?

Don’t worry, we’ve got your back. Jovani has plenty of stunning styles that have traditional elements. However, we also specialize in designing unique, stunning, and out of the box styles. These are perfect for a bride seeking an alternative wedding dress.

Read on for our favorite five picks that are beautifully bridal while bucking the traditional trends.

The Best Alternative Wedding Dresses

White Lace Sheath Illusion Dress –



Wedding Dresses - Page 3

Top Tricks for Removing Spots & Stains from Clothing

Posted: 11th November 2016

You smile brightly, knowing that this is going to be one of the most memorable nights of your life. Then, you walk across the room to hand your camera off to someone to take a photo. You walk right into disaster.

A slight bump is all it takes for a glass of red wine to spill down the front of your dream dress. There is no time to buy a new dress, so what do you do next?

First, off, here’s the good news. The sooner you catch a stain and treat it, the better your chances of removal. If you treat that punch stain on your prom dress right away, it will probably be gone in no time.

The other good news? You’ve got our handy top tricks for removing stains right here to guide you through it.

How To Remove Beverage Stains:

Step 1: Treat the Stain 

When in doubt, salt it out! Apply a small mound of table salt to the stain. Press down with a rag to encourage the salt to absorb the stain from the fabric of your dress.



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The Best Plus Size Prom Dresses

Posted: 9th November 2016

“It’s not about the size you wear. It’s about how you wear the size.” At Jovani, we could not agree more. That is why we have created real sizes that fit every body.

Jovani prom dresses fit petite and small boned women. They also flatter the gorgeously curvy plus size women. We have everything from small to larger sizes (0 – 24).

We believe that every woman deserves to find the most beautiful gown for her special occasion or formal event. That’s especially for prom. It’s a night when everyone looks their best.

Unfortunately, high school can be a difficult time to maintain a healthy self-esteem. Girls are maturing into young women. Along with growing up comes the need to embrace yourself and find love for who you are.

Own your inner and outer beauty, and radiate confidence, happiness and a true passion for life. The world is your oyster at this age, and the possibilities in life are truly endless. There is no point beating yourself up over your looks.

Perfection is a myth.  Models are the ones who are on the fringe body-wise. 



Wedding Dresses - Page 3

Wedding Dresses Through History

Posted: 7th November 2016

Wedding dresses were always something more than just the bride’s clothing on her wedding day. In the past, the wedding gown represented the social status of the marrying couple. Today, the bride-to-be’s dress is a reflection of her preferences and personality.

Over the centuries bridal fashion changed in various ways. What remained unchanged is that wedding dresses are still the most important and discussed part of weddings.

The wedding dress is the message

Let’s start our journey across the history of bridal fashion with the times when wedding dresses were a show of status. In the past, wedding ceremonies used to be based on politics and social climbing rather than love. The dress of the bride-to-be was a direct relation to her family’s social standing and wealth.

Brides from prosperous families would wear bridal dresses made of bold colors. These gowns had layers of rich furs, velvets, and silks. The brides who were not as wealthy, would wear their best church clothes as wedding dresses.

Where did all this white came from?

White was not used for wedding ceremonies up until the Victorian era. Before that,



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Tips for Choosing Your Dream Wedding Dress for Your Big Day

Posted: 28th June 2015

There are few occasions in a girl’s life as memorable as their wedding day. That includes selecting her dream wedding dress. For the bride, it’s her day to shine as the center of the action.

Jovani, drawing on the feedback of its über fashion conscious fan base. We want to position you, the bride, front and center. Our goal is to make your dreams come true.

At Jovani, we understand that not all brides have supermodel figures. Not all women marry in their late teens or early twenties. Nor, for growing numbers, is their upcoming wedding day their first.

With so many factors affecting the big day, it would be amiss of us to create dresses for just one type of woman. So we don’t; our wedding dresses cater for all brides, no matter what their heart desires. We want you to have your dream dress.

Each of you has likes (and dislikes) as unique as your own personality. This calls for exceptional dresses that fit your vision and personal style for the perfect wedding ceremony.

Jovani Wedding Dresses: Exceeding Expectation

Elegance is at the heart of Jovani’s collection of breathtaking wedding dresses.



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