Trends for MTV VMA Awards

JOVANI LA has quickly become the hot spot in Los Angeles to get your perfect gown for any occasion. With multiple stylists in and out of the store daily, they are dressing some of LA’s top celebrities for the multiple award shows. Recently there has been high demands from stylists requesting dresses for MTV’s VMA Awards and the upcoming Emmy Awards. There is a constant buzz surrounding the LA store, as there is always an award show or exclusive event to attend, the opportunities are unlimited. Located right in the heart of Beverly Hills, the JOVANI LA store is turning into a destination spot for travelers also. Located next door to the iconic Ivy Restaurant, the store often has customers who come in looking to shop, while sipping on champagne and waiting for a table. Between walk in celebrity shoppers and stylists, eventful and dynamic is the best way to describe the LA store.

This week, Hollywood Magic will be transforming JOVANI LA‘s store front into a TV set to be featured in the popular upcoming show The Assassination of Gianni Versace: American Crime Story.” Although we can’t give away too many spoilers, we can tell you that the store is being converted into a surprising alternative shopping experience.

Keep your eyes open for the LA store on an upcoming episode to see if you recognize the space!

JOVANI LA is also proud to once again be dressing famous ESPN host Sage Steele. Steele will be hosting the Miss America pageant airing live from Atlantic City, September 10th on ABC. Watch as young women compete from across the country for the Miss America title showing their talents, poise and current event knowledge to win the crown. Keep your eyes peels also as several of the Miss America contestants will be wearing one of a kind JOVANI Couture gowns. You will find Steele on stage wearing Jovani dresses, looking just as fabulous as the contestants competing. For more information about the Miss America pageant:

For any interest in styling, personal appointments, hosting an event or television filming at JOVANI LA, you can contact the store at or each by phone at 213-805-5202.


Trends for MTV VMA Awards
Each year we all love watching the MTV VMA Awards! With the hottest celebrities, wearing the most trendy outfits, this event is where everyone who is anyone will be. This year we saw so many fabulous trends on the red carpet at the MTV VMA Awards, there was endless glamour and versatility!

Celebrities were a fan of showing some skin this year. Sheerness is certainly in! Showing some skin, blended with beading or appliques, it was certainly a show to show off your sexy silhouette. Many celebrities baring skin offered a dramatic look. Celebrities such as Amber Rose went for a very fully beaded sheer and sexy look. Wearing a classic fitted long sleeve gown, she certainly showed off her sexy curves (Similar JOVANI style here).We will definitely continue to see more fully beaded sheer gowns this season.

Alongside the sheerness, we also saw lots of detail and texture. Between detailed beading patterns and varietal appliques, there were plenty of different designs. We saw a lot of fully beaded dresses that have multi colored patterns and solid beading, certainly giving off that “glam” effect. Known name, Tiffany Haddish was seen looking fabulous in a sheer and fully beaded cocktail gown with long sleeves (Similar JOVANI style here). Also on the red carpet was Mel B seen wearing a simple fitted silhouette that was fully sequined with multi-colored detailing (Similar JOVANI style here). BeBe Rexha was looking fabulous in a fully beaded gown, simple vertical beading pattern with waistline detailing and sheer inserts along the neckline and waist (Similar JOVANI style here). Julia Michaels had vibrancy and elegance in her fully sequined gown with black to blue ombre coloring (Similar JOVANI Style here). These ladies certainly took over the red carpet in their eye catching dresses.

Next to the fully beaded gowns there were a lot of appliques, from florals to grommets the carpet was incredibly detailed. Oilvia Munn had on a short fitted long sleeve cocktail. Her cocktail was fully beaded with a detailed color pattern and embroidered appliques (Similar JOVANI styles here).

Keeping it simple and classy, Yara Shahidi had a classic look, a simpler silhouette. Her elegant long one shoulder dress was a solid color with an overlay wrap skirt (Similar JOVANI style here).

Kesha was seen making a statement in layered ruched tulle ball gown with lots of texture and volume (Similar JOVANI style here).

Versatility was everywhere and we look forward to seeing what these fabulous celebrities will wear next! To get your celebrity look, you can visit the JOVANI Fashions website to find similar styles that have the same trends as seen on the red carpet!