Category: Fall 2017

Trends for MTV VMA Awards

JOVANI LA has quickly become the hot spot in Los Angeles to get your perfect gown for any occasion. With multiple stylists in and out of the store daily, they are dressing some of LA's top celebrities for the multiple award shows. Recently there has been high demands from stylists requesting dresses for MTV's VMA Awards and the upcoming Emmy Awards. There is a constant buzz surrounding the LA store, as there is always an award show or exclusive event to attend, the opportunities are unlimited. Located right in the heart of Beverly Hills, the JOVANI LA store is turning into a destination spot for travelers also. Located next door to the iconic Ivy Restaurant, the store often has customers who come in looking to shop, while sipping on champagne and waiting for a table. Between walk in celebrity shoppers and stylists, eventful and dynamic is the best way to describe the LA store.…

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1 year ago

How to Wear 2019’s Trending Jewel Tones

It's time to move on from Summer's peaches and champagne color palette. An equally as alluring sartorial solution has arrived for 2019. Prepare to enter the season bedazzling in jewel-inspired tones that are rich, vibrant and pure. This trend is all about making a statement through color. Earthy and natural, these gem, stone and jewel colors aren't just for jewelry. Their shades translate so fluidly on fabric too - and much like any timepiece, have that 'forever' quality. Emerald, Sapphire, Ruby, Jade and Amethyst have all caught our eye for the Fall season. We'll explore how to wear these stunning shades for evening. They'll hit the right tone for any winter ball, dance or formal event on the horizon. Coupled with refined design, these dresses not only utilize trending colors. They also have the most gorgeous silhouettes, showing off your figure with curve-skimming aplomb. Although unique, they take their inspiration…

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1 year ago

Fall 2019 Trend Report: The New Way to Wear Purple

With Fall waiting just around the corner, we're getting ahead of the fashion crowd. Exploring up-coming trends before they happen, we're preparing you for the season ahead. Jovani's new Fall 2017 collection is filled with top trends, and there's one we can't take our eyes off. That trend? The scrumptious and delicious shade of purple. From Lilac to Aubergine, this gorgeous color has emerged as a top trend for Fall. It calls to mind the season's natural autumnal shades with its rich, deep hues. These shades are splashed on the season's fashion-forward designs. An unbeatable, almost-regal combination aligns, and makes for a whole new way to wear purple. These formal evening looks are all about standing out in unique pieces with the best color tones. There's a shade of purple to suit and flatter every skin tone out there, so this trend is accessible to all. Perfect for this Fall's…

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1 year ago

Top 5 2019 Formal Fashion Trends

Get ahead of the fashion game with our top 2019 fashion trends for formal dressing. Exploring what to expect for the season ahead, these are the top looks you'll be seeing more of. These trends are inspired by major catwalk movements and the red carpet. They also have their own fashion-forward, signature twist. Casting an eye into the future, we're looking at what's going to be big news in the fashion world for the upcoming season. These gorgeous formal looks display these fresh trends at their best. Preparing for a big upcoming event or just want to get ahead of fashion for prom? Here's where to source your style inspiration. These trends will be everywhere when Fall rolls around. They are the focus of the newest Fall 2017 collection. Fashion is notorious for being quickly paced and with fleeting trends. However, there is also a classic sensibility about these gorgeous design…

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1 year ago

Your First Look at the Jovani Fall 2019 Collection

The Jovani Fall 2017 collection has just been unveiled. Prepare to preview some of the most amazing dresses available for the season ahead. These jaw-dropping gowns are set to define formal dressing for the Fall season. Featuring rich and dark shades, the color palette is immediately striking. Teal, burgundy, black and red are all prominent and create a vampy mood. Big color trends such as blush and navy continue to prove their popularity. Luxurious design features such as lace, frills and laser cuts add punctuation to these pieces. Velvet and satin fabrics feature, proving the '90s throwback trend is far from over. Figure-skimming silhouettes and halternecks provide a sexy edge to these elegant evening looks. Off-the-shoulder necklines, lace-up plunging fronts and thigh-high leg splits add further head-turning features. As well as full-length gowns, jumpsuits and high-low designs are making their mark. A dark romantic theme is bringing elegance to a…

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1 year ago