Fashion Posts for Fall 2017

“No Dull Moments”

Posted: 18th September 2017

Whether it was the beautiful gowns, the jaw dropping talents or the intelligent on-stage interviews, there was not a single dull moment on the Miss America 2018 stage this year! All 52 contestants from across the country were putting their best heel forward, while competing for the prestigious title.

We loved seeing so much versatility on stage this year ranging from opening number outfits, to talent costumes, to idyllic evening gowns. If there was one element that all of the girls possessed during their wardrobe while on stage, it was bling, and plenty of it!

We loved seeing all the versatility of the gowns during the evening gown competition, because that is part of this phase of competition. It is not all about the gown, it is about the girl in the gown and how that specific gown is a true representation of her personality. The gown each girl chooses should reflect herself and it is the gown that makes her feel like a true queen, ready to conquer and inspire the world.

There was texture and smoothness, colorful and solids, alongside classic and nuevo designs. The Miss America stage was certainly eventful during the evening gown competition.



Fall 2017

Trends for MTV VMA Awards

Posted: 14th September 2017

JOVANI LA has quickly become the hot spot in Los Angeles to get your perfect gown for any occasion. With multiple stylists in and out of the store daily, they are dressing some of LA’s top celebrities for the multiple award shows. Recently there has been high demands from stylists requesting dresses for MTV’s VMA Awards and the upcoming Emmy Awards. There is a constant buzz surrounding the LA store, as there is always an award show or exclusive event to attend, the opportunities are unlimited. Located right in the heart of Beverly Hills, the JOVANI LA store is turning into a destination spot for travelers also. Located next door to the iconic Ivy Restaurant, the store often has customers who come in looking to shop, while sipping on champagne and waiting for a table. Between walk in celebrity shoppers and stylists, eventful and dynamic is the best way to describe the LA store.

This week, Hollywood Magic will be transforming JOVANI LA‘s store front into a TV set to be featured in the popular upcoming show “The Assassination of Gianni Versace: American Crime Story.” Although we can’t give away too many spoilers, we can tell you that the store is being converted into a surprising alternative shopping experience.



Fall 2017

How to Wear 2019’s Trending Jewel Tones

Posted: 27th July 2017

It’s time to move on from Summer’s peaches and champagne color palette. An equally as alluring sartorial solution has arrived for 2019. Prepare to enter the season bedazzling in jewel-inspired tones that are rich, vibrant and pure.

This trend is all about making a statement through color. Earthy and natural, these gem, stone and jewel colors aren’t just for jewelry. Their shades translate so fluidly on fabric too – and much like any timepiece, have that ‘forever’ quality.

Emerald, Sapphire, Ruby, Jade and Amethyst have all caught our eye for the Fall season. We’ll explore how to wear these stunning shades for evening. They’ll hit the right tone for any winter ball, dance or formal event on the horizon.

Coupled with refined design, these dresses not only utilize trending colors. They also have the most gorgeous silhouettes, showing off your figure with curve-skimming aplomb. Although unique, they take their inspiration from catwalk trends and the red carpet.

Ready to sparkle like the brightest gem? Discover how to wear each of our favorite shades by reading on..

Trend Report: Jewel Tones

Red Fitted Cap Sleeve Open Back Dress 42802

This ruby red floor-length dress is an instant classic.



Fall 2017

Fall 2019 Trend Report: The New Way to Wear Purple

Posted: 29th June 2017

With Fall waiting just around the corner, we’re getting ahead of the fashion crowd. Exploring up-coming trends before they happen, we’re preparing you for the season ahead. Jovani’s new Fall 2017 collection is filled with top trends, and there’s one we can’t take our eyes off.

That trend? The scrumptious and delicious shade of purple. From Lilac to Aubergine, this gorgeous color has emerged as a top trend for Fall. It calls to mind the season’s natural autumnal shades with its rich, deep hues.

These shades are splashed on the season’s fashion-forward designs. An unbeatable, almost-regal combination aligns, and makes for a whole new way to wear purple. These formal evening looks are all about standing out in unique pieces with the best color tones.

There’s a shade of purple to suit and flatter every skin tone out there, so this trend is accessible to all. Perfect for this Fall’s formal dances or big events, these gowns and jumpsuits will turn every head. Besides the color, their design is nothing short of flawless.

Ready to explore this top trend? Read on..

Trend Report Fall 2017: Purple

Burgundy High Neck Long Cape Crepe Dress 46994

The color purple was traditionally associated with royalty.



Fall 2017

Top 5 2019 Formal Fashion Trends

Posted: 5th June 2017

Get ahead of the fashion game with our top 2019 fashion trends for formal dressing. Exploring what to expect for the season ahead, these are the top looks you’ll be seeing more of. These trends are inspired by major catwalk movements and the red carpet.

They also have their own fashion-forward, signature twist. Casting an eye into the future, we’re looking at what’s going to be big news in the fashion world for the upcoming season. These gorgeous formal looks display these fresh trends at their best. You’ll find them as part of our prom dresses 2020 collection.

Preparing for a big upcoming event or just want to get ahead of fashion for prom? Here’s where to source your style inspiration. These trends will be everywhere when Fall rolls around. They are the focus of the newest Fall 2017 collection.

Fashion is notorious for being quickly paced and with fleeting trends. However, there is also a classic sensibility about these gorgeous design elements. That means buying into a trend doesn’t have to be wasteful and these pieces will stand the test of time, too.

Ready to see what’s going to be trending?



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