“No Dull Moments”

Whether it was the beautiful gowns, the jaw dropping talents or the intelligent on-stage interviews, there was not a single dull moment on the Miss America 2018 stage this year! All 52 contestants from across the country were putting their best heel forward, while competing for the prestigious title. We loved seeing so much versatility […]

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Trends for MTV VMA Awards

JOVANI LA has quickly become the hot spot in Los Angeles to get your perfect gown for any occasion. With multiple stylists in and out of the store daily, they are dressing some of LA’s top celebrities for the multiple award shows. Recently there has been high demands from stylists requesting dresses for MTV’s VMA Awards and the […]

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How to Wear 2019’s Trending Jewel Tones

It’s time to move on from Summer’s peaches and champagne color palette. An equally as alluring sartorial solution has arrived for 2019. Prepare to enter the season bedazzling in jewel-inspired tones that are rich, vibrant and pure. This trend is all about making a statement through color. Earthy and natural, these gem, stone and jewel […]

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Fall 2019 Trend Report: The New Way to Wear Purple

With Fall waiting just around the corner, we’re getting ahead of the fashion crowd. Exploring up-coming trends before they happen, we’re preparing you for the season ahead. Jovani’s new Fall 2017 collection is filled with top trends, and there’s one we can’t take our eyes off. That trend? The scrumptious and delicious shade of purple. […]

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Top 5 2019 Formal Fashion Trends

Get ahead of the fashion game with our top 2019 fashion trends for formal dressing. Exploring what to expect for the season ahead, these are the top looks you’ll be seeing more of. These trends are inspired by major catwalk movements and the red carpet. They also have their own fashion-forward, signature twist. Casting an eye […]

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Your First Look at the Jovani Fall 2019 Collection

The Jovani Fall 2017 collection has just been unveiled. Prepare to preview some of the most amazing dresses available for the season ahead. These jaw-dropping gowns are set to define formal dressing for the Fall season. Featuring rich and dark shades, the color palette is immediately striking. Teal, burgundy, black and red are all prominent […]

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