Why Jovani Dresses are Designer Dresses?

Legendary designer Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” Every good designer dress begins with an idea. Visualizing a garment before is it is even translated onto paper is a challenging task but one that all great designers have in common. Translating an idea onto paper in the form of a sketch or a drawing is simply so that others can capture the beauty of what the designer is visualizing. Only then can this idea flourish into something more.


The addition of details is what makes a dress unique. Having the exceptional skill to add detail to a new design is what takes a dress from drab to fab. This capability lies in the talent of the designer who uses his or her expertise to visualize patterns and embellishments that have never been created before. Jovani’s head designer Julie DuRocher takes her time when creating every single piece that hits our collections to ensure that our dresses are representing something larger than themselves. When creating a dress Julie takes into consideration the latest trends, the individuals wearing our dresses, the time of year, along with many other factors before even creating the sample piece. She must be able to anticipate what up and coming trends will be worn by our target consumers to ensure we are at the top of their list for dress options for their next special occasion. There is no shortage of unique details on Jovani gowns from hand stitched glass beading, to Venice lace applique embroidery, to iridescent Swarovski stones. Designer dresses with impeccable detail are meant to be showcased which is why customers choose Jovani for life’s biggest events like prom, homecoming, and weddings. Our dresses have even been worn by Hollywood starlets like Miranda Lambert, Mary J. Blige, and Jordin Sparks on the red carpet to exclusive parties,movie premiers, and award shows. Jovani dresses have also been featured on countless magazine covers and spreads nationwide.