A wedding is a very special occasion and milestone in any family's life. The mother of the bride is deserving of special recognition. Our beautiful mother of the bride dresses serve as a reminder of who you are and the role you played in the bride's life. You raised a refined and cultivated daughter. And yet, you would gladly do it all over again. Today, however, you have another just as important role to play - that as the mother of the bride. Your dress should reflect this. Your jewelry should complement this. The guests should honor this.
We offer classic style and beauty in subtle colors that are indicative of your happy, yet bittersweet thoughts of the future. You are no longer only a mother, but you are a mother in law as well. Your thoughts take you to a time when the bride only played dress up bride and you closed your eyes and envisioned this day. And now that it's nearing, you deserve only the best of the best mother of the bride dresses. Jovani designers know this and have created this very special line with these feelings in mind. Our online photograph page allows you to see these creations at every angle and in every available color. We also have many dress shops located throughout the world should you choose a more personalized experience. No matter how you choose to purchase your dress, the results are the same: a woman, the mother of the bride, preparing to let go and yet hold tighter.
Gone are the days of size zero gowns being all the rage. Today's woman is radiant and healthy. Our line of women's plus size dresses symbolizes this new trend. Full length or calf length, Jovani has a stunning collection that defines elegance. Graceful and feminine, our women's plus size dresses offer more variety than ever before. Our website has the full collection, as do our boutiques and nationwide stores. Our consultants stand ready to assist or answer questions and our onsite shops can provide minor alternations. For your formal and semi-formal needs, Jovani answers the call.